ELISAVA Barcelona School of Design and Engineering
Postgraduate in Packaging Design and Strategy

DEGREE TYPE

Master degree

DURATION

6 months

LANGUAGES

Spanish

PACE

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APPLICATION DEADLINE

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EARLIEST START DATE

Sep 2025

TUITION FEES

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STUDY FORMAT

On-Campus

Key Summary

About : The Postgraduate in Packaging Design and Strategy program focuses on the intersection of packaging design, branding, and strategic thinking. This course develops skills needed to create effective packaging solutions that enhance brand identity and consumer engagement. With a curriculum blending theory and practical applications, students gain insights from industry professionals and real-world case studies.

Career Outcomes : Graduates can pursue various career paths in packaging design, marketing, product development, and brand management. Potential roles include packaging designer, brand strategist, product manager, and marketing specialist, offering opportunities in diverse sectors that value innovative packaging solutions.

Introduction

Postgraduate in Packaging Design and Strategy

Discover the graphic design tools and branding strategies to be able to structurally create and design an integral packaging project from its form to its communication.

How can we create through packaging design, seductive products that communicate efficiently? In the Postgraduate Degree in Packaging Design and Strategy you will learn to communicate the attributes of a product through its packaging.

In a market in continuous expansion, packaging requires professionals with the ability to communicate, both formally and graphically, the attributes of a product. Designing a package today means contributing to the market products that seduce for their communication language and products that are thought with social awareness and environmental responsibility. .

The Program focuses on packaging design and offers a unique opportunity to work alongside the most recognized packaging designers in each sector and learn their work methodology to achieve an optimal and professional result.

Admissions

Scholarships and Funding

Curriculum

Program Outcome

Postgraduate Degree in Packaging Design and Strategy. Awarded by UVic-UCC.

ECTS credits: 30

Objectives

Deepen the discipline ofpackaging, its history and new trends, and learn how society and the consumer influencepackaging solutions.
Offer the necessary theoretical/practical instruments to carry out and present apackagingproject : creation ofnaming,letteringand applied typography, art direction and presentation techniques.
Know the lines that strategists and designers follow to achieve a successful product, acquire a solid theoretical foundation of branding and know how a product is created and developed from a marketing point of view.
Put into practice the knowledge acquired through the analysis, planning, design and execution ofpackagingprojects .Detect customer needs and create packaging that meets the demands of different sectors.Learn to create more efficient and sustainable packaging that promotes good design and the optimal use of materials.
Provide the student with specific knowledge of the materials used by thepackagingindustry : packaging creation systems, prepress and printing, quality controls and identify the different types of packaging that exist and their possibilities.
Know the factors that condition the production and selection of a container for a specific product and the role that the selection of a certain type of container can have in a product.

skills

Ability to develop a comprehensive packaging project in all its phases, as well as its professional planning:
Initial phase: Basic notions aboutbrandingand strategy. Generation of initialbriefingof project approach.
Brand development phase: Generation ofnamingand brand creation.Ability to structure apackaging architecture
Packaging design phase: Mastery of the formalization ofpackagingdesign projects applied to different sectors:
Consumerpackaging
Cosmeticpackaging(healthcare)
gourmetpackaging
Packaging redesign
wine labels
conceptualpackaging
- Consumerpackaging
- Cosmeticpackaging(healthcare)
- gourmetpackaging
- Packaging redesign
- wine labels
- conceptualpackaging
Phase of realization of models and final arts: Basic notions for the development of cardboard models.Basic notions for the development of final arts for reproduction.
- Initial phase: Basic notions aboutbrandingand strategy. Generation of initialbriefingof project approach.
- Brand development phase: Generation ofnamingand brand creation.Ability to structure apackaging architecture
- Packaging design phase: Mastery of the formalization ofpackagingdesign projects applied to different sectors:
Consumerpackaging
Cosmeticpackaging(healthcare)
gourmetpackaging
Packaging redesign
wine labels
conceptualpackaging
- Phase of realization of models and final arts: Basic notions for the development of cardboard models.Basic notions for the development of final arts for reproduction.
Development of complementary tools for apackagingproject : microtypography, aesthetics, history of packaging...
Command of the language necessary to present a project and to communicate with the different agents that participate in the process, whether they are clients or collaborators