Postgraduate in Design and Communication Strategies
ELISAVA Barcelona School of Design and Engineering
Key Information
Campus location
Barcelona, Spain
Languages
Spanish
Study format
On-Campus
Duration
6 months
Pace
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Tuition fees
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Application deadline
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Earliest start date
Sep 2024
Introduction
Postgraduate in Design and Communication Strategies
Develop your creativity with each project from a learning that combines theory, methodology and practice. Prepare to develop and communicate messages with the aim of positioning, selling or disseminating a brand or company.
The Postgraduate in Design and Communication Strategies trains design and communication professionals with a global and strategic vision, capable of structuring innovative solutions in the short, medium and long term, as well as integrating traditional communication media with digital media, promoting interaction and constant dialogue with the user.
What are the keys to communicate in a persuasive way? How to enhance creativity? How to generate a creative leap that provides uniqueness and effectiveness? In a context that is progressively more complex and saturated with information, the relationship established by public and private organizations with society is in full swing. Both companies and public institutions that previously sent products and services to the market unidirectionally, now seek to manage a strategic communication oriented to interaction with the user. In this change, creativity, design and visual communication play a key role.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the school website for more information.
Curriculum
Communication and context
Theoretical framework that establishes the main concepts and the framework for the analysis and proposal of creative solutions.
- Biological origin of communication
- The reptilian, mammalian and reactional brain
- Communication theory.semiotics and communication
- Fundamental principles of human communication
- The strategic dimension of communication
- The persuasive dimension of communication
- An ethnographic look at communication
- The communication needs of companies
- Strategic communication in public administration
- The strategy in personal presentations
Analysis and strategy
In this area, the different means to carry out an action are studied: traditional media andnew media.The student is provided with tools to analyze and plan campaigns, such as comprehensive marketing and strategic planning.
- Analysis and strategy
- Surrounding analysis
- Segmentation and targets
- positioning
- Corporate strategy: branding and CSR (Corporate Social Responsibility)
- Communication strategy and strategic planning
- Disciplines:
- Paid: Investment in advertising media
- Owned: Definition of brand assets and digital presence
- Earned: Definition of PR and Social Media Management
Languages, supports and channels
Theoretical framework and creative praxis of graphic communication from its ability to develop and transmit messages that add value to organizations based on a proposed strategy.
- Graphic Communication
- Languages, supports and channels
- Aesthetics and style in graphic communication
- Visual Communication Resources
- transmedia communication
- Social media
A project is a journey.HourglassMethod
Acquisition of a project methodology that effectively integrates all these disciplines and media in a communication project, with the aim of positioning a brand, selling a product or disseminating a social action.
- Project theory of design.Prefiguration
- Spiral project method
- Chart.Diagrams for management
- Strategy, stages, planning and dynamics of the project
- Effectiveness of public presentations
Final project
Completion of a tutored final project whose objective is both the acquisition of a project methodology that integrates the contents and tools transmitted during the course, as well as the preparation of the student to tackle complex projects efficiently.
- Project tutorials and workshops
- Script, dramaturgy and video-case for the presentation of projects
Program Outcome
Postgraduate Diploma in Design and Communication Strategies. Awarded by UVic-UCC.
ECTS credits: 30
Objectives
- Provide students with a competitive professional profile that incorporates the latest trends in communication and comprehensive marketing into their practices.
- Promote creativity as a factor of differentiation and positioning, both for organizations in the private sector and for those in the public sector.
- Train new professionals with a strategic vision and thinking towards communication and design, to achieve real and efficient solutions to the problems raised.
- Offer designers and communication professionals the possibility of integrating the knowledge acquired into professional practice from a design perspective.
- Create a training framework that integrates the latest user-centered design research criteria with current advertising practice.
- Train advertising specialists who are effective, critical and competitive.