Master in Design and Management of User Experience (UX) and Digital Services
DURATION
10 Months
LANGUAGES
Spanish, English
PACE
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APPLICATION DEADLINE
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EARLIEST START DATE
Sep 2025
TUITION FEES
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STUDY FORMAT
On-Campus
Key Summary
Introduction
Master in Design and Management of User Experience (UX) and Digital Services
Take advantage of the potential of this Master's Degree in web design to undertake, direct and design web products and services, as well as cutting-edge applications from a perspective focused on the user experience.
The Master in Design and Management of Web Projects is designed to help you develop your skills in the main areas of user experience design , interaction design and interface design . Think of your favorite website or application; You probably like them for the sounds they play, for how easy they are to use, or for how they integrate into your daily tasks.
If you buy online, you will surely value the ease of use, the functionality or how intuitive and fast the platform is. In the case of reading newspapers or news, you will probably appreciate the related information and the legibility of the typography. We could go on, but surely what you value is that they give you what you ask for when you need it. When everything works, you are often not fully aware of it since your energy is focused on choosing that product or flight you are looking for, reading that article, or watching that video to learn how to prepare a good paella.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the school website for more information.
Program Outcome
Master in Design and Management of User Experience and Digital Services. Own title UVic-UCC.
ECTS credits: 60
Objectives
A Master's Degree in web design and user experience has clear objectives:
- Understand the importance of the user experience as a discipline that gives meaning to the joint work of technology, design and interaction.
- Provide the interdisciplinary knowledge necessary to carry out a user experience design project for digital products.
- Understand interactive technologies to take advantage of their social and business potential in the design and development of digital services and products.
- Lead and manage an interaction project based on agile methodologies.
- Apply Design Thinking techniques, Trend Forecasting and other innovation processes to conceptualize experiences with a clear value proposition.
- Apply the main research and modeling techniques to design user-centered digital experiences.
- Identify and implement usability principles to design intuitive, effective and efficient services and applications.
- Apply basic techniques of information architecture and process visualization for the organization of experience flows.
- Propose and implement content strategies to develop persuasive copy, implement email marketing campaigns and manage social networks.
- Create user 'flows' based on persuasion, optimization and follow-up techniques that convert users into customers.
- Design the visual and interactive layer of an application from a global perspective, taking into account both the conventions and patterns of the ecosystem, as well as the advantages of system design.
- Implement measurement systems and interpret data to judge the behavior and functionality of a design.
- Apply new business models, promote the entrepreneurial nature of the medium and establish new professional opportunities.
Program Tuition Fee
Program delivery
The language of instruction for this program is Spanish, with some courses taught in basic English.