ELISAVA Barcelona School of Design and Engineering
Master in Design and Art Direction
Barcelona, Spain
DURATION
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LANGUAGES
Spanish
PACE
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APPLICATION DEADLINE
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EARLIEST START DATE
Sep 2024
TUITION FEES
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STUDY FORMAT
On-Campus
Introduction
Master in Design and Art Direction
At a time when ideas are transmitted mainly through images, the art director or director becomes a fundamental person in the production of messages and communicative contexts.
Art direction is a profession with broad and specific specializations, which is why it plays an increasingly important role in the different creative industries. Art directors require detailed knowledge of the nature and expressive resources of languages such as speech, photography, video, the object, and interaction. They are not limited to interpreting strategic proposals, but also deal with development, production, field work and creation.
The Master in Design and Art Direction is an approach to this world with a triple perspective defined by the following principles: experience, experimentation and expression. This program has a strong disruption approach to identify, question and destroy conventions in the world of design and creativity.
Combining a theoretical-practical dynamic, you will work on the generative creative process and explore the interdisciplinarity of languages and creative forms, and you will prepare to be a creative, versatile, bold, critical and competitive person in this professional environment.
Access and admission requirements: Students with degrees in Design, Communication, Advertising or Fine Arts. Professional profiles related to the expressive and creative universe (photography, art, fashion or illustration), professionals with proven experience in architecture, psychology or journalism. In these cases, you must provide a professional portfolio in the creative field.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the school website for more information.
Curriculum
- Communication and Context
- Analysis and strategy
- Languages, Supports, and Channels
- Professional Context and Art direction
- Inspirational and Assets and Audiovisual Culture
- Resources, Creative and Project Methodology
- A project is a Journey
Program Outcome
Master in Design and Art Direction. Own title UVic-UCC.
ECTS credits: 60
Goals
- Acquire strategic thinking towards communication and design.
- Understand the central role of strategic communication for companies, institutions and brands in general.
- Learn to design a global and multichannel strategic action.
- Carry out projects in real contexts, reflecting on the changes and trends of new media (paid, owned, earned)
- Enhance creative skills and the ability to transition between languages, to add value in a constantly changing market.
- Promote immersion in audiovisual culture, fostering multidisciplinarity and the interrelation of languages and creative platforms.
- Deepen the bases of neurological and social communication.
- Establish different lines of theoretical and practical work to create persuasive audiovisual messages.
Program Tuition Fee
Program delivery
Spanish. Some sessions of the Master's Degree may be in English.