Master in Branding
ELISAVA Barcelona School of Design and Engineering
Key Information
Campus location
Barcelona, Spain
Languages
Spanish
Study format
On-Campus
Duration
1 year
Pace
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Tuition fees
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Application deadline
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Earliest start date
Feb 2025
Introduction
Master in Branding
The Master in Branding will provide you with a global vision for the creation and management of brands, and will allow you to achieve success in an increasingly globalized and competitive environment.
What is the power of a brand in the 21st century? In the Master's Degree in Branding you will learn how to build solid brands for a changing society like the current one.
Every company or institution that offers a product or service has a brand with which it operates in its environment. In the Master in Branding you will learn that the dimension of this brand and its projection can be variable but, in any case, the global management of the brand is a key factor of success in an increasingly globalized and competitive environment.
At a time when the quality of products and services and their costs are not enough reason for differentiation, branding becomes a key element, both of companies and institutions, in the development of a powerful strategy to distinguish itself. The main objectives of a brand are to obtain recognition and position itself. Whether from the public sector or from the private sector, properly managing a brand is essential for those who want to grow and acquire solidity, but also for those who, from a more solid position, seek to maintain leadership in their sector.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the school website for more information.
Program Outcome
Master in Branding. Own title UVic-UCC.
ECTS credits: 60
Objectives
The Master in Branding pursues clear objectives:
- Achieve a global and strategic vision of the world of the brand based on real business cases from different sectors, presented by their own authors and/or the companies themselves.
- Offer the theoretical and conceptual instruments to be able to develop a complete process of brand building and innovation through the brand.
- Put into practice the knowledge acquired through the planning and development of specific microprojects and two global innovation projects through the brand.
- Having resources to know the complexity and the environment in which a product or service operates in order to deploy a strategic project that allows the implementation of a brand design.
skills
The students participating in this specialization program in branding and brand strategy will develop their capacity for analytical, strategic and creative thinking, as well as the practical skills of the complete brand creation process: strategy, identity, and brand experience. Students will learn:
- The most current concepts on brand creation and management.
- The processes and keys to develop a brand strategy: Purpose, positioning, values and brand personality.
- The processes and keys to develop a Brand Identity in accordance with the Brand Strategy: Naming, Visual Identity, Sensory Identity.
- The processes and keys to develop a complete and global Brand Experience in accordance with the Brand Strategy.
- The keys for the branding professional, in the different roles, responsibilities and collaborations that they can play in the brand creation and management process.