ELISAVA Barcelona School of Design and Engineering
Master in Art Direction and New Narratives
- Barcelona, Spain
- Madrid, Spain
Master degree
DURATION
1 year
LANGUAGES
English, Spanish
PACE
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
STUDY FORMAT
On-Campus
Key Summary
About: The Master in Art Direction and New Narratives at ELISAVA, Barcelona School of Design and Engineering offers a disruptive, experimental, multidisciplinary approach to art direction. It emphasizes experience, experimentation and expression, questioning and reinterpreting traditional creative methods to produce original concepts and aesthetics. Students work across languages like words, photography, video, objects and interaction, and manage development, production, field work and creation in a studio workshop format that's pushing projects beyond aesthetics toward strategic and practical outcomes.
Career Outcomes: Graduates can work as Art Directors, Creative Directors, Visual Narrative Designers, Content Strategists, Production Designers, Interaction Designers, and Multimedia Producers.
Master in Art Direction and New Narratives
A disruptive, experimental, exploratory and multidisciplinary vision of the Art Direction in order to identify, question and rephrase conventionalism in the world of design and creativity.
The Master in Art Direction is an approach to the world of art direction with a perspective defined by three principles: experience, experimentation and expression, while questioning and reinterpreting traditional creative methods to find unexpected and original concepts and aesthetics.
Art direction is a profession with wide-ranging and specific specialisations, which is why it plays an increasingly relevant role in the many different creative industries. Art Directors require a detailed understanding of the nature and expressive resources of multiple languages, namely: words, photography, video, the object and interaction. In this way, the Art Director does not simply interpret strategic proposals, but rather also deals with development, production, field work and creation. This is why the format for this workshop is one of a permanent workshop, where the projects are taken beyond creative and aesthetic considerations.