
BS Marketing
Beirut, Lebanon
DURATION
0 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2024
STUDY FORMAT
On-Campus
Key Summary
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
BS Marketing
The Marketing Program is designed to prepare students for successful careers in many phases of marketing, both in the public and private sectors. Courses in the Marketing Department are oriented toward creative problem-solving in marketing and advertising decision-making processes. Furthermore, the Departmentβs curriculum involves students in real-life cases to help them acquire the abilities to plan and implement marketing and advertising theories, procedures, and strategies. Finally, students in this Department are encouraged to undergo field training while pursuing their undergraduate studies.
Curriculum
GENERAL GRADUATION REQUIREMENTS (24 credits)
- CSI 200 Computer Literacy
- ENG 201 Composition & Rhetoric I
- ENG 202 Composition & Rhetoric II
- ENG 205 English Communication Skills
- HMS 201 Active Learning & Research Methodology
- HMS 301 Western Civilization
- MAT 220 Math For Business & Finance
- MGT 300 Business Communication ENG 202 FREE LIBERAL ARTS ELECTIVES (9 credits) To be selected from the Faculty of Arts and Sciences BUSINESS GRADUATION REQUIREMENTS (33 credits) MANAGEMENT MAJOR REQUIREMENTS (33 credits) TECHNICAL ELECTIVES (6 credits) To be selected from courses of numbers 300 and above offered by the Faculty of Business and Economics REMEDIAL REQUIREMENTS (27 credits)
- ACC 201 Principles Of Accounting I
- ACC 202 Principles Of Accounting II
- ECO 201 Introduction To Microeconomics
- FIN 301 Finance I
- MGT 210 Management Principles
- MGT 330 Business Law I
- MIS 305 Management Information Systems I
- MKT 201 Principles Of Marketing
- STA 210 Statistics & Probability For Business I
- STA 310 Statistics & Probability For Business II
- MGT 410 Project Management
- MKT 310 Consumer Behaviour
- MKT 317 Promotional Strategies
- MKT 360 Digital Marketing
- MKT 370 International Marketing
- MKT 410 Marketing Research
- MKT 415 Sales Management
- MKT 450 Strategic Marketing Management
- MKT 455 Distribution Strategies
- MKT 460 Services Marketing
- MKT 499 Senior Project In Marketing
- ENG 00A Basic English I
- ENG 000 Intensive English I
- ENG 001 Intensive English II