The American University of Rome

BSc in Travel & Tourism Management

BSc in Travel & Tourism Management

AUR’s B.S. in Travel and Tourism Management prepares graduates for a range of fulfilling careers within one of the world’s largest and most diverse industries. This degree program offers a comprehensive set of core requirements and practical experiences that provide solid foundations in management, marketing, communications, HRM, international business, events management, cultural economics, operations, tourism strategy and sustainability and more, preparing you to excel and lead in the biggest industry in the world. Our degree also provides a firm foundation for MSc, MA, or MBA graduate study.

There are few more appropriate and relevant places to earn a degree in tourism than in Rome, one of the world’s most important tourist destinations. Rome is often described as the world’s largest outdoor museum, and while this is certainly accurate, the city is anything but an artificial theme park. It is a vibrant, modern European capital that has retained its political and economic relevance in Europe for more than two thousand years. Nowadays, cultural, heritage, and food branches of tourism are just as relevant to the Italy’s tourist industry as the Trevi fountain and authentic gelato. This program stays attuned to emerging trends in the industry and provides courses that explore them.