BA in Communication & Digital Media

BA in Communication & Digital Media

AUR’s BA in Communication & Digital Media offers a mix of theoretical foundations and practical know-how for you to thrive in the global communications industry, from social media to PR, online journalism, and advertising.

Communication skills, the ability to communicate clearly, ethically, and with relevant purpose, are essential in every walk of life and every career path. Across all industries, employers consistently rank communication skills at the top of the most important qualities of incoming professionals. The way you communicate - and the way you understand what is being communicated - will shape your entire life.

The B.A. Communication & Digital Media major at AUR has been designed to extend and enhance students' communication skills while giving them a deep understanding of communication theory and how it applies to intercultural communication, organizational communication, and the management of social networks and mass media. As your knowledge deepens this program prepares you for a future in public relations, journalism, social media and content management, and countless other areas in which communication skills are essential. The field of communication is rapidly growing. AUR students are prepared to lead, innovate, and succeed in a culturally diverse world where ideas and technology change constantly.