MSc in Digital Marketing and Strategy
Nantes, France
MSc
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2027
TUITION FEES
EUR 29,800 / per course
STUDY FORMAT
On-Campus
Key Summary
About: Join the MSc in Digital Marketing and Strategy at Audencia Business School in Nantes, France. You'll develop creative, analytical skills across qualitative, quantitative, technical, strategic marketing with a user experience (UX) focus. The program includes practical workshops and real-world projects with partners such as Éram Group, Galeries Lafayette, Cdiscount to build operational skills in digital channels, analytics, e-commerce and CRM.
Career Outcomes: The program prepares you for leadership and operational roles combining strategy and execution. You'll be ready for digital project manager, marketing manager, product manager, social media manager, e-commerce manager, CRM manager, marketing data analyst, customer experience manager.
Do you enjoy generating new ideas, analyzing human behavior, and seeing your good work play out in measurable data? As a digital marketer, you get to be both creative and analytical at work. Join us in beautiful Nantes, France, to develop expertise in qualitative, quantitative, technical, and strategic aspects of marketing, with a user experience (UX) orientation. Here, you'll make important connections in France, throughout Europe, and across the globe.
The academic content of the MSc in Digital Marketing & Strategy is systematically reviewed and redeveloped includes practical workshops with real-world situations, and boosts your operational skill set.
As part of the program, you will participate in exclusive projects with Audencia partner companies such as the Éram group, Galeries Lafayette, TSC, Converteo, Cdiscount, or Rakuten.
Program Benefits
- Gain a comprehensive understanding of key theories and concepts, as well as knowledge of the latest industry trends, technologies, and best practices.
- Gain expertise in the use of various digital marketing channels.
Global Management
- Advanced Management Courses
- GAIA Courses (Ecological & Social Transition Management)
List of courses
Here are just a few examples of the courses taught on the MSc Digital Marketing:
- Strategic Marketing
- Transformative Consumer Behavior
- Sustainability, Innovation and Impact in a Finite World
- Digital transformation and omnichannel strategies
- Digital Marketing Strategy
- Growth Marketing
- Data Marketing and the MarTech Stack
- Social Media, Content and Influencer Marketing
- Digital Privacy and Ethics
- Website and Social Media Analysis
- Performance Marketing and Digital Campaign Optimization
- Digital Marketing Consulting Project
Internship or Work Experience in France or Abroad
Master's Thesis
The Msc in Digital Marketing is a comprehensive course that provides a solid foundation of skills:
- The professionalizing pedagogy of the MSc in Digital Marketing and Strategy is based on the combination of academic content systematically complemented by practical workshops and real-life situations that enhance your operational readiness.
- You'll benefit from expert lectures and take part in exclusive projects with Audencia partner companies such as Eram, Galeries Lafayette, TSC, Convertéo, Cdiscount and Rakuten.
1st year of compulsory education in Nantes.
Target Skills
- Developing strategies for the businesses and implementing an innovative, entrepreneurial approaches
- Developing and implementing marketing strategies (particularly based on user behavior)
- Managing business activities and assessing the financial performance of businesses and the associated risks
- Managing projects and teams in an international context
- Managing energy and social change
- Directing management activities in specific professional fields (Strategy, Finance, Marketing, Entrepreneurship, Information Systems, Supply Chain, Human Resources, Energy and Social Transition, Communication, etc.)
International students can contact Campus France to check their eligibility for the scholarships offered.
Employers will love your international experience and dual ability 1) build goal-oriented digital strategies and 2) stay agile as needs and markets quickly evolve. Audencia's program prepares you for a leadership role, pairing strategy with strong operations management experience.
This MSc will open up access to a large range of digital marketing positions. Here are a number of examples of positions you could occupy after completing an MSc in Digital Marketing:
- Digital project manager
- Marketing manager
- Marketing consultant
- Traffic Manager
- Web/Mobile product manager
- Digital community and content manager
- On-line brand manager
- Social media manager
- Growth hacker
- E-commerce manager
- CRM manager
- Marketing data analyst
- Digital customer experience manager
Choose Audencia’s MSc programs to build a specialized, international and career-focused Master’s journey aligned with your ambitions. Recognized among leading French and global business schools, Audencia combines academic excellence, industry expertise and hands-on learning to help you develop the skills needed to succeed in today’s fast-changing business world.
With a wide range of programs covering fields such as finance, marketing and AI, consulting, international business,sustainable luxury, cultural arts and much more, Audencia’s MSc programs allow you to deepen your expertise while gaining a global perspective. Through diverse cohorts, practical projects and strong connections with the business world, you develop both the knowledge and adaptability to launch your career internationally and make an impact in your chosen field
Pedagogical methods
The program is based on alternating theoretical and practical sequences (face-to-face or distance learning) using business simulations, case studies and interactive lessons.
Assessment Terms
Continuous monitoring, Examens sur table, Final Dissertation
Teaching methods
- Theoretical Courses
- Case Studies
- Practical Exercises
- Group Projects