MSc in Brand Strategy & Product Management

A program in 1 year or 2 years

Year 1: The Fundamentals of Management (Nantes)

Advanced Management Courses

During your first semester, you'll receive comprehensive training in the fundamentals of management

• Financial Analysis
• Management Control
• Strategic Management
• Entrepreneurial project & business plan
• Business Simulation
• Customer Experience & Branding
• Financing an International Project
• Managing and Leading a Team
• Cyber Security
• Foreign language
• Sport

GAIA Courses (Ecological & Social Transition Management)

You'll learn about the challenges of ecological and social transition at the intersection of the natural sciences, engineering, humanities, social sciences and management. Through immersive teaching, Gaïa relies on a network of partners, actors in the social and solidarity economy, NGOs, trade unions, public and private actors... to help you experience all the major dimensions of the ecological and social transition and to act!

Specialization Year (Paris and Nantes)

Here are just a few examples of the courses taught on the MSc in Marketing and Brand Strategy:

• Marketing Strategy
• Contemporary consumer behaviour
• Advanced marketing research
• Sustainable marketing of innovation
• Creating sustainable brands
• Product owner (manager) and stakeholder engagement
• Retailing and e-commerce
• Experiential marketing and the brand ecosystem
• Integrated marketing communications in the digital age
• Digital transformation
• Driving brand growth through new media platforms and technologies
• Web and social media analytics
• Brand health and panel data analyses
• Principles of law and finance for brand managers

Internship or Work Experience in France or Abroad

You'll find yourself in a pre-professional situation similar to your 1st job. This internship is based on a strong involvement in the company, giving you real professionalism. It allows you to put into practice all the knowledge and skills you've acquired in the profession you're preparing for. This period serves as a stepping stone to your professional life.
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Master Thesis

Immerse yourself in an in-depth study of a topic related to your Master of Science. Both theoretical and practical, this dissertation allows you to highlight what you've learned and how you plan to apply it.

The MSc in Brand Strategy & Product Management is a solid course in operational management and brand leadership that focuses on the expectations and concerns of today's consumers.

• From data analysis to innovative ways to communicate, your courses take a real-world approach. You'll learn from numerous exclusive real-world cases conducted in partnership with companies such as Eram, Procter & Gamble, Sodastream, Ubisoft, and L'Oréal.
• For you, future brand managers, it's as much about equipping yourself with essential management tools, such as brand communication in the digital age, consumer data analysis and innovation, as it is about developing your critical thinking skills, for example with a workshop dedicated to "critical marketing".
• Note that the originality of the MSc in Brand Marketing and Strategy is to raise new questions related to the social responsibility of brands.

1st year of compulsory education in Nantes.

Target Skills

• Developing strategies for the businesses and implementing an innovative, entrepreneurial approaches
• Developing and implementeing marketing strategies (particularly based on user behavior)
• Managing business activities and assessing the financial performance of businesses and the associated risks
• Managing projects and teams in an international context
• Managing energy and social change
• Directing management activities in specific professional fields (Strategy, Finance, Marketing, Entrepreneurship, Information Systems, Supply Chain, Human Resources, Energy and Social Transition, Communication, etc.)

Here are a number of examples of positions you could occupy after completing an MSc Brand Strategy & Product Management:

• Specialist careers: Product manager, Brand manager, Brand communications manager, Category manager, Marketing manager
• Sectors: consumer products, services, social and solidarity economy
• Employers: national and international group brands, wholesalers, new digital brands, advertising agencies and communications consultants, start-ups

Pedagogical methods

The program is based on alternating theoretical and practical sequences (face-to-face or distance learning) using business simulations, case studies and interactive lessons.

Assessment Terms

Continuous monitoring, Examens sur table, Final dissertation

Teaching methods

• Theoretical Courses
• Case Studies
• Practical Exercises
• Group Projects