BBA Data, AI & Management

Program Details

Year 1: Learn the basics and get your first international experience

The first year is dedicated to acquiring fundamental knowledge in Management and Big Data. The courses are coordinated by the 2 schools. Each school is responsible for teaching in its own area of expertise.

Year 2: Consolidate Foundations and Acquire Advanced Scientific Skills

The first semester is devoted to consolidating the fundamentals acquired in the first year in the fields of business and engineering. Courses remain coordinated between the 2 schools

Year 3: Gain advanced management skills and apply what you've learned

The first semester focuses on advanced instruction for the business portion of the program. Classes are taught exclusively by Audencia faculty and take place at the Shenzhen campus in China (or at a partner university).

Year 4: Continue to apply what you have learned and become more professional

The 1st semester allows students to work on new concrete projects to apply the skills acquired during the first 3 years. Classes are again co-directed and co-taught by teachers from both schools.

Internships

Each student in the Big Data & Management BBA completes 3 internships during the academic curriculum. This gives you the opportunity to gain 12 months of experience in a company.

1st year internship
The year ends with a 3-month internship in an international or French company. Its vocation is to work on the openness and adaptability of the students.

3rd year internship
The objective of this 3-month internship is to carry out an in-depth diagnosis of a problem related to a mission carried out by the student in a company and to formulate recommendations.

4th year internship - end of studies
The final internship or end-of-studies project takes place over a 6-month period during the 8th semester.

This is a project-based internship where students aim to carry out and complete a project independently. At the end of this internship, students will produce an internship report that must integrate a research approach by defining a problem, a methodology for addressing the problem, and a literature review.

Target Skills

• Analyze the environment and organization to make a diagnosis
• Design the company's marketing, sales, communication, and/or export policies
• Define budgets, evaluate the profitability of actions and control procedures
• Use appropriate digital tools to support the organization - Communicate in a multicultural environment
• Act responsibly in a professional context, knowing oneself, others and the environment

Teaching methods

Theoretical courses, business games, role-playing, case studies, practical exercises, simulation games, group projects.

Your future degree

• Degree recognition: Grade Licence
• Graduation level: BBA, Licence
• Number of ECTS credits: 240
• Organization of recognition of the diploma: Ministère de l'Enseignement Supérieur et de la Recherche

Further studies

At the end of the course, the student will be able to choose between entering working life or continuing their studies.
Each student benefits from personalized support to help them choose the best orientation.

There are multiple opportunities for further study within Audencia and Centrale Nantes programs.

Job opportunities

• Data Manager
• Data Protection Officer
• Data Architect Business Intelligent
• Manager Chief Data Officer

Data, a sector that recruits

With the development of new technologies, the Internet and social networks over the last twenty years, the production of digital data has exploded: texts, photos, videos, online transactions, GPS signals, etc. The vast amount of digital data produced, combined with ever-increasing storage capacity and increasingly sophisticated real-time analysis tools, now offers unparalleled opportunities for information exploitation.

More than a school, a global network

When you join Audencia, you're not just joining a school, you're joining a large network of 34,000 alumni and 7,200 students, from a hundred different nationalities.

A dynamic network with its ambassadors who offer you numerous exchanges, discussions and meetings wherever you are in the world (internship, travel or expatriation).

Audencia Alumni, it's 200 communities and more than 250 events per year in France and internationally.