AUCKLAND UNIVERSITY OF TECHNOLOGY
Master of Marketing
Auckland, New Zealand
Master degree
DURATION
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
Key Summary
About: The Master of Marketing at AUT is for graduates with unrelated degrees who want master's-level marketing skills for a professional marketing role. The programme includes 90 points core marketing, 45 points business skills, a 30-point applied marketing project and a 15-point applied business and communications course. You'll study marketing strategy, digital marketing, consumer behavior, brand management, market research, analytics and communications through practical applied learning that prepares you for industry roles.
Career Outcomes: Graduates can work as marketing manager, brand manager, digital marketing specialist, market researcher, communications manager or marketing analyst. Roles appear in in-house teams, agencies, consultancies and startups.
The Master of Marketing is designed for anyone with an unrelated degree who wants to study marketing at master’s level and develop the skills for a professional marketing role.
Advancements in technology are prompting increasingly diverse buyer behaviour – and making marketing a critical part of any modern business in the process.
There are three key elements: Core professional knowledge and skills in marketing (90 points), associated business knowledge and skills (45 points), an applied project in marketing (30 points) and an applied business and communications skills course (15 points).
