AUC The American University in Cairo

Bachelor in Business and Entrepreneurship B.B.E

The BBE curriculum provides students with a foundation in the liberal arts and sciences while enabling them to develop expertise in business management and practices. This combination empowers students to stand out in the market upon graduation. Major emphasis is placed on the role of business in Egypt and the Middle East, providing our students with relevant and directly applicable learning connections. Inside the classroom, students benefit from applying business knowledge through projects, participating in simulations, writing case studies, and working with leading companies. Outside the classroom, students are exposed to real-life, practical experiences by participating in national and international competitions, study tours and conferences, and internships.

Courses Offered

The program includes courses that tackle accounting, economics, finance, management, statistics, business communication, digital strategy, marketing and entrepreneurship from different angles. Learn more about the program by clicking here.

What You’ll Learn

• Skills and knowledge needed to become business ready
• Critical thinking
• Responsible business
• Adaptability to complex situations
• The ins and outs of business fundamentals
• Operations, marketing, finance, managing people and business ethics
• Skills to fast-track your career progression

Where It Can Take You

This new program is designed with an emphasis on business integration and entrepreneurship to cater to current market needs and graduate professionals with holistic business knowledge and entrepreneurial skills. Students are equipped with the skills necessary to become future leaders of business in the region and beyond. BBE graduates do not just join the workforce; they influence it, shape it, and change it for the better. The program teaches them to not only recognize opportunity but to create it, which is a must-have skill set to navigate today’s rapidly evolving world. A business and entrepreneurship degree prepares students for business-related careers, which may stretch across any sector or industry. Therefore, career options are boundless, including, but not limited to, administrative and management functions in finance, marketing, operations, human resources, and more, in multinational corporations, financial institutions, consulting firms, and the banking sector. Additionally, graduates may venture into the area of entrepreneurship and pursue their dreams of starting their own businesses.