Atlantic International University Masters Programs
Master of MarketingHonolulu, USA
DURATION
LANGUAGES
English
PACE
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APPLICATION DEADLINE
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EARLIEST START DATE
Sep 2025
TUITION FEES
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STUDY FORMAT
Distance Learning
Key Summary
Introduction
The Master of Marketing (MS, MBA, MPA) program objective is to provide students with the technical and skill sets necessary to become a marketing professional who can solve practical issues of the field of marketing. The Master of Marketing program is offered online via distance learning. After evaluating both academic records and life experience, AIU staff working in conjunction with Faculty and Academic Advisors will assist students in setting up a custom-made program, designed on an individual basis. This flexibility to meet student needs is seldom found in other distance learning programs. Our online program does not require all students to take the same subjects/courses, use the same books, or learning materials. Instead, the online Master of Marketing curriculum is designed individually by the student and academic advisor.
It specifically addresses strengths and weaknesses with respect to market opportunities in the student’s major and intended field of work. Understanding that industry and geographic factors should influence the content of the curriculum instead of a standardized one-fits-all design is the hallmark of AIU’s unique approach to adult education. This philosophy addresses the dynamic and constantly changing environment of working professionals by helping adult students in reaching their professional and personal goals within the scope of the degree program.
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Curriculum
Important: Below is an example of the topics or areas you may develop and work on during your studies. By no means is it a complete or required list as AIU programs do not follow a standardized curriculum. It is meant solely as a reference point and example. Want to learn more about the curriculum design at AIU? (Course and Curriculum)
Core Courses and Topics in Marketing
- Marketing Ethics and Law
- Marketing Research
- Marketing Strategy
- New Product Development and Marketing
- International Marketing
- Statistics Methods
- Data Collection Methods
- Qualitative Research
- Marketing Management
- Brand Management
- Media Strategy, Analysis, and Planning
- Public Relations Strategies
- Integrated Marketing Communications
Orientation Courses
- Communication & Investigation (Comprehensive Resume)
- Organization Theory (Portfolio)
- Experiential Learning (Autobiography)
- Academic Evaluation (Questionnaire)
- Fundamental of Knowledge (Integration Chart)
- Fundamental Principles I (Philosophy of Education)
- Professional Evaluation (Self Evaluation Matrix)
- Development of Graduate Study (Guarantee of an Academic Degree)
Research Project in Marketing
- Masters Thesis Project
- MBM300 Thesis Proposal
- MBM302 Master Thesis (7,500 words)
Publication: Each Master of Marketing graduate is encouraged to publish their research papers either online in the public domain or through professional journals and periodicals worldwide.
English Language Requirements
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