Athlone Institute of Technology Digital Marketing – MSc
Athlone Institute of Technology

Athlone Institute of Technology

Digital Marketing – MSc

Athlone, Ireland

MSc

English

On-Campus

Key Summary

About: This practical, one-year MSc in Digital Marketing blends data analytics, social media management and strategic marketing. The multidisciplinary programme uses real companies, online delivery and technology, and keeps class sizes small so you get one-to-one contact with supervisors. There are no exams; assessment is practical project work. You’ll study digital advertising, SEO, content and social analytics, and marketing strategy to develop skills and industry experience.

Career Outcomes: You’ll prepare for roles in digital marketing.

Potential careers: digital marketing manager, social media manager, SEO specialist, content strategist, marketing analyst, e-commerce manager, consultant. Employers include agencies, in-house marketing teams and companies globally.

This highly practical, one-year Program is built on a multidisciplinary foundation, with a focus on data analytics, social media management and strategic marketing. The Program uses real-life companies, online delivery and cutting-edge technology to make the content more relevant and accessible for all types of learners. There are no exams in this Program, only practical project work is used to assess students. Class size is kept low to provide students one-to-one contact with supervisors and lecturers.