Ari'el, Israel
DURATION
2 Years
LANGUAGES
English, Hebrew
PACE
Part time
APPLICATION DEADLINE
14 Aug 2025
EARLIEST START DATE
26 Oct 2025
TUITION FEES
USD 5,380 / per year *
STUDY FORMAT
Distance Learning, On-Campus
* attached to CPI - international students; USD 4303 attached to CPI - Israeli citizens
Key Summary
Introduction
Unlock Your Future in Digital Advertising!
Ever wondered about:
- The Magic Behind Successful Ad Campaigns?
- Crafting Content that Truly Engages?
- The Deep Psychology of Storytelling?
- Mastering Data-Driven Strategies?
- The Art of Political Branding?
- Pioneering as a Digital Leader?
You'll LOVE our prestigious ONLINE HYBRID MA program, which offers you a chance to advance in an exciting field that is growing both locally and internationally.
Why This Program?
- An elite M.A. curriculum, delivered entirely in English.
- Be part of the global digital advertising transformation.
- Convenient hybrid format
- Miss a lesson? All sessions are recorded for you!
Curriculum
The program incorporates communication, marketing communications, and advertising theories into strategic and digital communication campaigns and branding practices at the individual and organizational levels. As a result of completing this program, graduates will be able to manage data-driven campaigns for both public and private organizations, create digital advertising content, analyze, and evaluate messages and texts, consider social and ethical issues, engage in effective marketing communications across several platforms, and create a strong online presence for themselves.
Year 1 Semester A
- Political Branding
- Information-based marketing
- Visualization for strategic communication
- Fundamentals of Advertising
Year 1 Semester B
- Digital leadership and social media Influencers
- The Psychology of Story and Storytelling
- Rhetoric and body language - workshop
- Introduction to Media Planning
Year 2 Semester A
- Seminar on practical research
- Globally Integrated Marketing Communications
- Digital research methods
- Ethics in the digital age
- International and Cross-Cultural Advertising - workshop
Year 2 Semester B
- Digital assets management
- Seminar on practical research
- Creativity for digital media
- Elective course
Career Opportunities
Regardless of the field or industry – public sector, private companies, tech companies, retailers, non-profits, and more – all have communication departments and need strategic and digital advertising experts.
A Master’s degree in Strategic & Digital Advertising from Ariel University prepares you for an exciting job in the field of your choice, for example:
- MARCOM – Marketing Communications Manager
- Director of Communications and Strategy
- Director of Global Communications
- Executive Vice President for Strategic Communications
- Director of Social Media