BA (Hons) Business Management (Marketing) (CMI)
Online
BA
DURATION
6 years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
Jan 2026
STUDY FORMAT
Distance Learning
Key Summary
Studying marketing at Arden means mastering the latest skills for professional success. Our BA (Hons) Business Management (Marketing) blends traditional and digital marketing with practical application, ensuring a comprehensive skill set. Beginning with foundational business management concepts, including personnel management, you progress to advanced marketing tools, strategy, innovation, and ethical considerations.
Developed in collaboration with industry leaders and researchers, the course reflects current marketing trends, equipping you to address skills gaps in the field. Graduates receive a BA (Hons) in Business Management (Marketing), alongside professional certifications, enhancing employability and preparing for dynamic career paths.
Course Modules
Level 4
- Digital Skills & Professional Development (20 credits)
- Contemporary Business Environment (20 credits)
- Marketing Dynamics (20 credits)
- Introduction to Business Finance (20 credits)
- People Management (20 credits)
- Technology & Innovation (20 credits)
Level 5
- Data Analytics & Management (20 credits)
- Business Start-up (20 credits)
- Sales Management (20 credits)
- Digital & Social Media Marketing (20 credits)
- Managing Brands (20 credits)
- Consumer Insights (20 credits)
Level 6
- Business Transformation (20 credits)
- Entrepreneurship and Innovation (20 credits)
- Corporate Governance, Law & Ethics (20 credits)
- Independent Study (20 credits)
- Global Marketing (20 credits)
- Marketing & Digital Strategy (20 credits)
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