BA (Hons) Business Management (Marketing) (CMI)
Online, United Kingdom
BA
DURATION
6 years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
Jan 2027
STUDY FORMAT
Distance Learning
Key Summary
About: Join Arden's BA (Hons) Business Management (Marketing) (CMI) blends marketing theory with practical skills to support business decision-making and strategic planning. You'll study marketing strategy, digital marketing, market research, consumer behavior, brand management and enterprise. Modules give specialist knowledge and hands-on practice so you can work as a marketing practitioner. The course awards the IOEE Professional Diploma in Enterprise and Entrepreneurship.
Career Outcomes: Marketing executive, brand manager, digital marketer, market researcher, product manager, marketing analyst, social media manager, marketing communications specialist, sales and business development, marketing consultant, entrepreneur. You'll gain skills in market intelligence, campaign management and data-driven decision-making.
Marketing is an essential part of a business, not just in attracting customers, but in feeding intelligence to the management team to support effective decision-making and planning. Throughout this degree course, our modules will give you specialist knowledge alongside a range of practical skills that will enable you to become an effective practitioner in this field. This course awards the IOEE Professional Diploma in Enterprise and Entrepreneurship.
