Asia Pacific University of Technology & Innovation (APU)
Master of Science in International Business Communications
Kuala Lumpur, Malaysia
MSc
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Jun 2027
TUITION FEES
MYR 29,500 / per year *
STUDY FORMAT
On-Campus
* for Malaysian students. 36800 (USD 9200) for international students.
Key Summary
About: The Master of Science in International Business Communications at The Asia Pacific University of Technology & Innovation (APU) combines technology, innovation to prepare graduates for global business and society roles. The programme provides broad knowledge of international and intercultural communication and understanding of how culture affects communication. Intercultural communication, cross-cultural communication, global business communication, corporate communication, communication strategy, cultural competence.
Career Outcomes: Graduates can pursue roles in public relations, corporate communications, international marketing, cross-cultural consulting, global business development, NGO communications and diplomacy. Potential careers include communications manager, international PR specialist, cross-cultural consultant, global marketing communications officer and intercultural trainer.
This programme is specifically designed to provide:
- Broad and extensive knowledge of international and intercultural communication.
- An overall understanding of how culture affects communication.
Modules & Project/Dissertation
The modules are designed to equip students with the knowledge, skills, techniques, and personal qualities to secure and prosper in appropriate employment or further research, with a comprehensive understanding of the different approaches to communicating in an international business context. The modules equip existing professionals with highly developed capabilities in relation to innovation, integration of ideas and concepts in business communications.
Project
You will be expected to conduct an effective research in relation to international business communications for both academic and industry purposes. Either route will require you to plan and conduct effective academic research in relation to the conduct of substantial and substantive individual research and analysis; in relation to an aspect of International Business leading to a significant dissertation or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history; in relation to an aspect of International Business Communications.
The Benefits of This Programme
On successful completion of this programme, you will be able to:
- Develop skills to be employed in an advisory or practical managerial capacity in international communications.
- Manage business and corporate communication in multinational business environments.
- Demonstrate the personal and interpersonal competencies and knowledge are necessary to manage communications in differing & complex cultures.
- Interact effectively & responsibly with individuals and organisations in this context
- Demonstrate ethical behaviour through appropriate communication in an international environment.
- Build perceptiveness, transparency and capability to communicate in a unfamiliar cultural context.
- Develop the ability to conduct an interdisciplinary analysis of business communications in an international environment.
- Demonstrate creative and innovative approaches to solving communications problems and the development of new approaches to effective business communications.
Who should attend
The Master of Science in International Business Communication focuses on business and corporate communication in multinational business environments. The interface of communication is between corporate communication, language and management. This programme is ideal for executives, managers and professionals who wish to become effective communication managers in today’s complex global environment.
Our programme provides students with the opportunity to study various aspects of business and corporate communication knowledge, theories, techniques, media technologies and skills. Career paths for MIBC graduates include corporate communications, marketing communications, management consulting, public relations and advertising in international business environments.