Asia Pacific University of Technology & Innovation (APU)
Master of Business Administration With a Specialism in Business AnalyticsKuala Lumpur, Malaysia
DURATION
3 years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest start date
TUITION FEES
USD 8,820 *
STUDY FORMAT
On-Campus
* for international students RM 38,800| for malaysian students: RM 34,800
Key Summary
Introduction
More Than Just a Business Administration Master Programme
You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Master of Business Administration with a specialism in Business Analytics will have the option to also opt-in for a CMI L7 Diploma in Strategic Management and Leadership Practice which will be awarded subject to moderation by CMI.
APU-DMU Dual Degree Programme
Students who are under the Masters Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.
Programme Outline
This programme is specifically designed to provide:
- An opportunity to empower with advanced skills to confront the complexities of digital transformation.
- Ability to provide insights into analytics from a management perspective and make data-driven decisions to solve business problems.
- An overall understanding of how analytics can be used to enhance the decision-making process in an organisation.
Duration
- Full-time (1+ years)
- Part-time (2.5-3 years)
Ideal Students
This is designed for managers and professionals who want to leverage data analytics to make more informed decisions and improve their organisation’s performance. This program is ideal for individuals who wish to advance their skills in data analytics and its application in business and understand and navigate the intersection of business strategy, digital technologies, and data analytics. It aims to develop knowledge and skills using the power of technology and data to excel in today’s digital business environment.
Admissions
Curriculum
This programme comprises 10 coursework modules (including the Research Methodology module), 3 specialisation modules and a project.
Pre-requisite Modules (for Non-Business Students)
- Managing People
- Understanding Customers
- Managerial Finance
- Business Environment & Strategic Planning
Core Modules
- Organisational Behaviour
- Accounting and Finance for Managers
- Managerial Economics
- Technology Management
- Global Strategic Management
- Human Resource Management
- Statistical Decision Making
- Research Methodology
- Entrepreneurship
- Digital Marketing Tools and Trends
- Project
Specialisation Modules
- Business Intelligence System
- Big Data Analytics and Technologies
- Time Series Analysis and Forecasting
Program Outcome
On successful completion of this programme, you will be able to :
- Gain a competitive edge in the job market by being equipped with specialised skills in business management.
- Understanding behavioural science, marketing analytics skills on tools and business intelligence applications allows one to track user preferences and strategically offer users content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
- Gain insights and make business recommendations by applying advanced analytics tools and methods.
- Prepare for leadership roles in organisations where data-driven decision-making is necessary.
- Improve business processes, operations and strategies through the use of analysis tools.
- Understand and critically analyse the digital business and management environment.
- Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods
- Demonstrate the ability to learn independently and to take responsibility for continuing professional development.
- Demonstrate innovative problem-solving skills that are capable of tackling business management problems.
- Demonstrate intellectual, and analytical skills and knowledge within the business and management strategic management.
Program Tuition Fee
Career Opportunities
You will be expected to conduct effective research about your area of specialisation (Business Analytics) for both academic and industry purposes. Either route will require you to plan and conduct effective individual research and analysis, leading to a significant academic paper, consultancy report or case history about an aspect of business.
- Analytics & Reporting Manager
- Business Development Manager
- Business Consultant
- Business Analytics Manager
- Decision Analytics Manager
- Chief Executive Officer (CEO)
- Chief Marketing Officer (CMO)
- Entrepreneur
- General Manager
- Business Intelligence Analyst
- Market Research Analyst
- Data Mining Expert
- Predictive Analyst