B.A. in Business Administration: Entrepreneurship and Innovation
Prague, Czech Republic
BA
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Mar 2026
TUITION FEES
USD 36,679 *
STUDY FORMAT
On-Campus
* for non-EU | EU fee: 31,781 USD
The Bachelor of Arts (BA) in Business Administration with a concentration in Entrepreneurship and Innovation is designed to cultivate the entrepreneurial mindset and provide students with the knowledge and skills necessary to start, manage, and grow successful ventures in today’s dynamic business landscape. This program combines foundational business principles with specialized coursework in entrepreneurial strategies, innovation management, creativity, and venture creation.
Students learn to identify market opportunities, develop innovative business models, and navigate the challenges of launching and scaling new ventures. This concentration is closely linked with the Top Junior Achievement Start-up competition and provides students with the hands-on, practical experience of running a company, while developing their operational, managerial, marketing and interpersonal skills.
For Perspective Students
- First-Year Honors Scholarship
- Bilateral Recognition Scholarship
- External Distinction MA Scholarship
- Alumni Scholarship
For Current Students
- Merit-Based Scholarship
- Accommodation Scholarship
- Lennon Wall Journalism Scholarship
- Art Studio Exhibition Scholarship
- Curatorial Final Exhibition Project Scholarship
- Social Scholarship
- Entrepreneurship Competition Scholarship
- Community Engagement Scholarship
- Emergency Student Fund
- President's Scholarship
- Bring a Friend Referral Program
Business Administration: Entrepreneurship and Innovation is a 3-year study program. To graduate, students must accumulate 90 US credits (180 ECTS credits) by completing 30 courses.
General Education Module
- Composition I
- Composition II
- Introduction to Economics
- Introduction to Law
- Computer Information System
One course from the following:
- Introduction to Politics
- Introduction to Sociology
- Introduction to Psychology
One course from the following:
- World History I
- World History II
- European History I
- European History II
- Survey of Western Art
Major Module
- Business Mathematics I
- Introduction to Management
- Introduction to Marketing
- Business Statistics
- Financial Accounting
- Finance for Non-Financial Managers
- Corporate Finance
- Digital Skills & AI for Business
- Advanced Communication and Presentation Skills for Global Managers
- Ethical Decision-Making
- Professional Internship
- Thesis Seminar I: Business Research Methods
- Thesis Seminar II: Strategic Planning
On top of that students are also required to complete the Thesis module.
Concentration Module
- Entrepreneurship in Practice I
- Entrepreneurship in Practice II
- Leadership
- Business Law
- Project Management
Two courses from the following:
- Business Strategy Simulation
- Customer Relationship Management
- Sustainability and Innovation Management
- ESG reporting
- Decision Making
- Growth & Change Management
Note: Approx. 12–15 students need to be enrolled in order to run a concentration module.
Open Electives Module
Three elective courses offered by any school at AAU.
Graduates of the Entrepreneurship and Innovation program will be able to:
- Demonstrate a deep understanding of entrepreneurship theories, concepts, and practices, including opportunity recognition, business model innovation, and entrepreneurial finance.
- Apply creative thinking and problem-solving skills to identify and evaluate market opportunities, develop innovative business ideas, and formulate viable business plans.
- Utilize entrepreneurial strategies and techniques to launch and manage new ventures, including start-ups, social enterprises, and corporate ventures.
- Determine the necessary financial and non-financial resources available for new ventures.
- Identify the criteria used to screen and evaluate proposals, including their attractiveness and risk, and how to obtain start-up and early growth capital.
- Effectively leverage technology and digital platforms to drive innovation, enhance operational efficiency, and create competitive advantages in the marketplace.
- Understand the legal, ethical, and regulatory considerations relevant to entrepreneurship and venture creation; including intellectual property protection, contract law, and business ethics.
- Demonstrate effective leadership and communication skills to inspire and motivate teams, build strategic partnerships, and engage stakeholders in the entrepreneurial ecosystem.
- Navigate the challenges and uncertainties inherent in entrepreneurial endeavors, including risk management, resilience, and adaptability to changing market conditions.
- Analyze case studies and real-world examples of successful and failed ventures to extract lessons learned and best practices in entrepreneurship and innovation.
Graduates of the Entrepreneurship and Innovation program are well-positioned to pursue a variety of career paths in the entrepreneurial ecosystem. Some potential roles include:
- Entrepreneur/founder
- Innovation manager
- Venture capital analyst
- Corporate entrepreneur
- Business consultant
- Product manager
- Project manager
- Social entrepreneur
Overall, graduates of this program possess a unique combination of business acumen, creativity, and entrepreneurial mindset that enables them to thrive in the fast-paced and ever-changing landscape of entrepreneurship and innovation, where bold ideas, perseverance, and strategic thinking are essential for success.