European Bachelor Marketing & Sport Event
- Paris, France
- Valencia, Spain
Bachelor's degree
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
EUR 9,190 *
STUDY FORMAT
On-Campus
* 1st year: € 9,190 | 2nd year: € 9,190 | 3rd year: € 10,190
Key Summary
This course enables students to acquire the fundamentals of sports management in line with the expectations of the French and international markets. Over 3 years, the European Bachelor in Marketing & Sports Events offers courses entirely in English.
Each student is provided with support to build or achieve their professional project. A true springboard to a first job in sports, this course is ideal for all those who wish to enter professional life quickly in France and abroad.
AMOS diploma and Professional Certifications
Degree heading: The 3rd year of Bachelor aims for the AMOS institutional diploma “European Bachelor Marketing & Sport Event” (180 ECTS credits), awarded by ACE EDUCATION.
Professional certifications:
The Bachelor’s degree prepares students for the RNCP34317 professional certification “Sports Marketing and Event Manager”, registered with the RNCP at level 6 by decision of the Director General of France Compétences dated 18/11/2019, NSF Code 335, issued by ACE Education and is currently being renewed by France Compétences under the title “Business and Event Development Manager”; and, failing that, the certification from our partner MEDIASCHOOL: RNCP39385 professional certification “Event Project Manager”, registered with the RNCP at level 6 by decision of the Director General of France Compétences dated 19/07/2024, NSF Codes 320p, 334p, co-issued by the Institut Promotion Formation et Learning Management Développement.
Prerequisites
- 1st year: hold a French Baccalaureate or a level 4 qualification equivalent
- 2nd year: hold a French Baccalaureate or a level 4 qualification equivalent and have validated 60 ECTS credits at the end of a 1st year of higher education in a field directly or indirectly linked to the sports business industry (commerce, communication, law, management, etc.).
- 3rd year: hold a French Baccalaureate +2 diploma or an equivalent level 5 qualification in a field directly or indirectly linked to the sports business industry (commerce, communication, law, management, etc.), or have validated 120 ECTS credits at the end of 2 years of higher education in a field directly or indirectly linked to the sports business industry (commerce, communication, law, management, etc.).
Training program
Courses 100% in English
1st year of Bachelor:
- Introduction to sports business
- Fundamentals of marketing and communication
- Fundamentals of management and administration
- Law and environment of sports organizations
- Introduction to sports events
- Collaborative project & Soft skills
2nd year of Bachelor
- Digital marketing in sport
- Sponsorship and brand activation
- Event organization and management
- Applied financial management
- Business development
- International communication
3rd year of Bachelor
- International development strategy
- Sports project management
- Leadership and team management
- Innovation in sport
- Digital management tools
- Preparation for professional dissertation
Hours of study in the3rd year of the Bachelor programme = 461 hours
Training Objectives:
- Develop partnerships and sponsorship contracts
- Contribute to the marketing and communication plan to promote an offer (product, service, or sporting event)
- Manage activities and sales teams in the field sports
- Manage event projects
- Analyze a request and design a creative and innovative event project
- Manage the organization and implementation of the event project on technical, logistical, and budgetary levels
- Coordinate interactions with the various stakeholders of the event project
Further study
At the end of the European Bachelor Marketing & Sport Event, students can join the Global Sport Business Master or Mastère Management du Sport, Marketing & Communication.
AMOS LAB - AMOS has a « Junior Enterprise » for professional projects: AMOS Lab. This internal platform for projects, event organisation, and entrepreneurship has a mission to offer you the opportunity to link the academic world with the professional world.
AMOS Lab collaborates with local and international actors of sports business (events & hospitality, marketing & sponsoring, communication and social media...) allowing you to work on several projects, testing you on different enterprises assignements and refining your career plan.
Career Services: Employability Modules, International Career Follow-Up, International Alumni Services.
Methods used:
Our instructors are recognised experts who guide and support our students throughout their training. Their learning methods are based on the autonomy of students, who are regularly involved in their own training. Sessions alternate between theoretical contributions and practical applications. Work and production in sub-groups are encouraged, as are placements abroad.