American University of Leadership
Master of Business Administration - Marketing and Communication
- Online
- Marbella, Spain
MBA
DURATION
24 months
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
Distance Learning
Key Summary
About: The MBA in Marketing and Communication at the American University of Leadership International Group blends theory and practical skills with technology-based management. The curriculum covers ethics and legal frameworks, project management, operations, managerial effectiveness, decision-making, motivation, and organizing human capabilities. It prepares students for leadership, digital marketing, brand management, corporate communication, and strategic marketing roles.
Career Outcomes: Graduates can pursue roles such as Marketing director, Communication manager, Product manager, Project manager, Sales manager, and related positions including brand manager, digital marketing manager, marketing strategist, communications consultant, and business development manager. You'll also find roles in advertising and public relations.
The content of the MBA reflects current business practices in class organizations. The courses balance the appreciation of the role of theory in effective management with practical ideas, with a focus on technology-based management.
The program provides an ethical and legal basis for the student's behavior in commerce and it gives the student an insight into the recognition of inappropriate behavior in others. It gives the student a detailed knowledge of project management and operations. It describes the effectiveness of managers - how they make decisions to motivate others and how they organize efforts to make the most of human capabilities.
The objective of the MBA Marketing and Communication is to train future managers by allowing them to be in phase with the evolution of this growing sector: define a marketing strategy and manage a project in communication, generate profit, build loyalty customers, perform digital communication actions; all this in a professional context in which immediacy and responsiveness are the rules.
Holders of the Marketing and Communication MBA will be able to integrate the following functions:
- Marketing director
- Communication manager
- Product manager
- Project manager
- Sales manager
