American University of Leadership
Master of Business Administration - Marketing and CommunicationDURATION
18 up to 24 Months
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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STUDY FORMAT
Distance Learning
Key Summary
Scholarships
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Introduction
The content of the MBA reflects current business practices in class organizations. The courses balance the appreciation of the role of theory in effective management with practical ideas, with a focus on technology-based management.
The program provides an ethical and legal basis for the student's behavior in commerce and it gives the student an insight into the recognition of inappropriate behavior in others. It gives the student a detailed knowledge of project management and operations. It describes the effectiveness of managers - how they make decisions to motivate others and how they organize efforts to make the most of human capabilities.
Admissions
Program Outcome
The objective of the MBA Marketing and Communication is to train future managers by allowing them to be in phase with the evolution of this growing sector: define a marketing strategy and manage a project in communication, generate profit, build loyalty customers, perform digital communication actions; all this in a professional context in which immediacy and responsiveness are the rules.
Career Opportunities
Holders of the Marketing and Communication MBA will be able to integrate the following functions:
- Marketing director
- Communication manager
- Product manager
- Project manager
- Sales manager