American University in the Emirates
Master of Sports Management
Dubai, United Arab Emirates
Master degree
DURATION
4 semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
Key Summary
The course explains the sport governing and policymaking bodies in detail including recreational sport, amateur athletics, Olympic and professional sport. The course highlights the sports governance and policymaking processes in GCC countries.
This course examines the application of basic principles of business marketing to diverse sectors in the sports industry. The course explores the basics of sport market segments (spectators and participants) and builds on that to identify principles for creating and maintaining deep relationships with the sport consumer. It also explores marketing operations for sport including database marketing, customer relations, and brand and line extensions in sport. It presents the basics of sponsorship, including the sponsor-sport property partnership, activating sponsorships, and assessing sponsorship effectiveness.
The American University in the Emirates is accredited by the UAE Ministry of Education
Courses 33 Credit hours
| Bridging Course | Courses (5) | Credit Hours (-) |
| Core Courses | Courses (7) | Credit Hours (21) |
| Elective Courses | Courses (2) | Credit Hours (6) |
| Thesis | Courses (6) | Credit Hours (1) |
Bridging Course
- Organizational Behavior - (2)
- Production and Operations Management - (2)
- Marketing Concepts - (3)
- Accounting for Managers - (2)
- Statistics and Quantitative Analysis - (2)
Core Course
- Sport Governance and Policy - (3)
- Sports Marketing - (3)
- Managing Sport - (3)
- Sports Finance - (3)
- Sport Facilities and Events Management - (3)
- Sports Law and Ethics - (3)
- Sports Tourism - (3)
Elective Course
Choose 2 courses
- Sports Development and Policy - (3)
- Sport Consumer Behavior - (3)
- Sport Globalization - (3)
- Special Topics in Sport Management - (3)
- Internship - (3)
- Sports Media and Communication - (3)
- Research Methods in Sport Management - (3)
Thesis Track
- Thesis - [6 Credit Hours]
Students in the MSM program have to write a thesis that allows students to demonstrate their ability to work on their own and present a cogent defense of a central claim.
Conducted under the supervision of a faculty member assigned as an advisor, this work enables the students to develop a research paper on a chosen topic and prepare a report on the study conducted and its results. Emphasis will be given on methods of data collection and analysis, conclusions on the basis of the findings of the study, and proper presentation of the study in the desired format.
Attendance
| Weekday Classes | Weekend Classes |
| Course A | Sunday –Tuesday | 5:00 pm –8:00 pm Course B | Monday –Wednesday | 5:00 pm –8:00 pm If one course is registered, one-timing would be selected | Course A | Friday –Saturday | 9:00 am –12:00 pm Course B | Friday –Saturday | 2:00 pm –5:00 pm If one course is registered, one-timing would be selected |
- Integrate theoretical knowledge with practical skills across sport management functional competency areas.
- Demonstrate critical thinking by evaluating the economic, ethical, social, and legal impacts of sport management decisions and issues.
- Demonstrate professional written, oral, and technical communication skills.
- Conduct academic and professional research; i.e. collect, evaluate, analyze, and interpret data.
- Evaluate key similarities and differences across diverse regional and global sport management contexts and collaborate with diverse individuals across various sport organizations.