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American University Corporation (Corporación Universitaria Americana (Coruniamericana)) Marketing Management Specialization

American University Corporation (Corporación Universitaria Americana (Coruniamericana))

Marketing Management Specialization

Colombia, Colombia

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Spanish

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Jan 2025

On-Campus

Key Summary

    About: The Marketing Management Specialization focuses on developing your marketing skills through comprehensive coursework. You'll explore essential topics such as consumer behavior, digital marketing strategies, and analytical techniques within the marketing field. This specialization provides a solid foundation for understanding the complexities of marketing management in today's fast-paced business environment. The duration of the course is flexible to accommodate various learning styles, with options for full-time or part-time study.
    Career Outcomes: Graduates can pursue various career paths, including roles as marketing managers, brand strategists, digital marketing specialists, or market research analysts. The skills obtained during the program prepare you for leadership positions and contribute to shaping marketing strategies for organizations across different sectors.

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Introduction

The Marketing Management Specialist of the American University Corporation will be able to:

Promote a business vision focused on the market and the customer.

Detect needs and take full advantage of market trends and opportunities offered by ICTs in the process by building mutually beneficial exchange relationships with their consumers.

Have a long-term vision that allows you to understand your management with future results, management in which your leadership allows you to direct the entire operation of the company towards the client, being aware of the difficulties that may arise to see them as opportunities for improvement and exceed them.

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