American International College
Bachelor in Public Relations and Social Media Administration
Springfield, USA
Bachelor's degree
DURATION
4 years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
USD 23,000 *
STUDY FORMAT
On-Campus, Blended
* International resident tuition| International Commuter Tuition - $15,000
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
The major in Public Relations and Social Media Administration is designed to develop students’ theoretical and practical skills related to this technologically evolving field. This major offers a strong Communications core linked with a series of PR training and development courses that range from introductory to advanced preparation for PR professionals.
Students in this major are required to take a minor.
Career options include journalism, digital communication, social media management, marketing, PR, and political campaign/ executive relations, athletic communications, and so much more.
- Write effectively as a PR professional
- Market the event or institution they represent through targeted PR
- Access and engage social media as a tool for connection and community building
- Ethically write and prepare PR material
- Communicate effectively
- Integrate media platforms
Major Requirements 42 credit Major
- COM 1403 Public Relations I (3)
- COM 1282 Media Literacy (3)
- COM 1410 Digital Photography I (3)
- COM 2403 Public Relations II (3)
- COM 2630 Writing for Media (3)
- MKT 2710 Integrated Marketing Communications (3)
- COM 3240 Media Law and Ethics (3)
- COM 3403 Public Relations 3: Crisis and Communication Management (4)
- COM 3450 Feature and Opinion Writing (3)
- MKT 3620 Social Media Marketing (3)
- MKT 3725 Digital Marketing (3)
- COM 4201 Public Relations Practicum: Internship Preparation (1)
- COM 4403 Public Relations IV: Campaign and Executive Reporting (4)
- COM 4899 Internship (3)
Minor Requirements 18 credits
- COM 1403 Public Relations I (3)
- COM 1281 Media Literacy (3)
- COM 2403 Public Relations II (3)
- COM 2630 Writing for Media (3)
- COM 3240 Media Law and Ethics (3)
- MKT 3620 Social Media Marketing (3)