Diploma in Digital Marketing
New York, USA
Diploma
DURATION
360 hours
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
Blended, Distance Learning
Key Summary
About: The Diploma in Digital Marketing at American European Education in Brasov, Romania covers online marketing, social media, email marketing, search engine optimization (SEO), content marketing, pay-per-click advertising, analytics and influencer marketing. It traces marketing's shift from print, radio and television to the internet and uses examples like Facebook ads, promotional emails and YouTube recommendations. You’ll learn practical skills to plan campaigns, measure performance and reach customers across digital channels.
Career Outcomes: Graduates can pursue roles such as digital marketing specialist, social media manager, content marketer, SEO analyst, email marketing coordinator, PPC manager, e-commerce marketer, brand strategist, and freelance consultant.
Traditionally, marketing can be simplified to promoting and selling products and services and is often associated with research and advertising as well. Across time, marketing went from print to radio, to telephones and television, which are still around today and still very powerful. Even so, nowadays we have access to the wildest, most beautiful communication channel yet – the internet.
Have you ever seen an ad on Facebook that made you buy something? Or maybe an e-mail about a sale for some clothes that you liked or cheap airplane tickets to some destination? Maybe a video recommendation or ad on Youtube that helped you choose what laptop or phone to buy? What about that influencer who convinced you to buy a product or service? That’s it. That’s Digital Marketing. And it’s carefully made by the smart digital marketers that work behind the curtains.
