Marketing
Nicosia, Cyprus
DURATION
LANGUAGES
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PACE
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APPLICATION DEADLINE
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EARLIEST START DATE
Sep 2025
TUITION FEES
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STUDY FORMAT
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Key Summary
Scholarships
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Introduction
Students enrolled in this program earn a Diploma in Marketing. The program is designed for students whose career plans include product management, sales management, marketing management, advertising management and marketing research. Further, it prepares students for higher studies in marketing or business.
Upon successful completion of this program of study, its graduates will:
Identify core notions of marketing and the role of marketing in business and society and recognize the valuing process as it relates to making optimal decisions in the domestic and global business environments.
Identify and take advantage of marketing opportunities and establish the optimum marketing mix for a business.
Develop a market research plan and prepare market and business forecasts for applying a marketing plan.
Identify market research needs and implement a marketing plan to meet an organization’s objectives, and to improve marketing performance, and evaluate and plan e-marketing communication as part of the integrated marketing communications plan.