Graduate Certificate in Sport Business Management
Ottawa, Canada
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Jan 2025
TUITION FEES
USD 12,935
STUDY FORMAT
On-Campus
Key Summary
Introduction
Turn your passion for sport into a rewarding business career.
The one-year Sports Business Management Ontario College Graduate Certificate program prepares you for an exciting career in the ever-growing, multibillion-dollar sports industry.
Interact with industry professionals in Canada`s capital, where there are a variety of professional sports franchises and more national sport-governing bodies than any city in Canada. Leading industry experts share their insights about and experience with the tools and strategies for success in sports business management.
The program builds on basic business operations such as finance, economics, sales, and marketing applied specifically to the sporting environment. You develop knowledge and skills to:
- Drive revenue through ticket sales and corporate sponsorship
- Strengthen interaction and engagement with audiences through digital analytics and digital marketing
- Support safe sports initiatives, equity, diversity, and inclusion in sport
- Manage the sporting event experience for a variety of audiences
- Prepare for employment in a wide variety of sports agencies including major professional sports teams; national sports organizations; community teams; e-sport leagues; or running your own sport-related business
Through field placement opportunities with professional, national, and local sports organizations, you gain networking and work experience to help start your career in the sports management world. Through a capstone project, you use business plan development skills as you work in teams with a Canadian sports industry partner to prepare a bid proposal for hosting a major sporting competition.
Ideal Students
This program is well-suited for students who:
- Have a passion for sport
- Possess excellent time-management skills
- Are well-organized, energetic, and enjoy working with people
- Have an interest in planning and executing sports business initiatives
- Are motivated to lead
Admissions
Curriculum
Level: 01
- MGT2120 Introduction to Sport Management
- MGT2123 Sport Financial Management
- MGT2124 Driving Revenue in Sport - Applied Project
- MGT2130 Communication in Sport
- MGT2139 Sport Tourism
- MGT2152 Sports Event Management
Level: 02
- MGT2126 Sport Economics
- MGT2128 Marketing Sport
- MGT2129 Major Games and Bid Planning
- MGT2131 Field Placement 1
- MGT2136 Sport Policy
- MGT2153 Sport Analytics
Level: 03
- MGT2132 Legal and Ethical Issues of Sport
- MGT2134 Corporate Sport Sponsorship
- MGT2137 Field Placement 2: Sport Management
- MGT2141 Digital Marketing and Entrepreneurship in Sport
- MGT2154 Current Issues and Trends in Sport
Program Outcome
The graduate has reliably demonstrated the ability to:
- Develop ongoing strategies and plans to enhance personal and professional growth as a leader in the sport business industry
- Leverage technology and research to analyze data in support of business decision-making and opportunity identification
- Apply accounting and financial management skills to the analysis and management of a sports organization
- Communicate information in multiple formats suitable for a variety of audiences to support sports business management and operations
- Research and develop strategic marketing plans that meet the needs of a sports business or organization
- Develop sponsorship programs/packages that support the goals of a sports organization
- Develop and implement customer service and selling strategies to meet the needs of sports business stakeholders
- Manage a sports organization in accordance with the legal and ethical standards, and governance practices of the sports industry profession
- Coordinate and apply human resource management strategies to optimize staff and volunteers` contributions to a sports organization, enterprise, or event
- Develop business plans for bidding on and hosting sporting events using sport tourism and event management best practices
- Use evidence-based strategies to mitigate risk and promote positive experiences in the sports industry
- Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment, and environmental stewardship
Career Opportunities
Graduates may be employed in a wide range of sport management activities: event planning; sales; marketing; facility management; and, business administrative positions within professional sport, national and provincial sport governing bodies, public agencies, community recreation departments, sporting goods companies, sport marketing agencies, sport agent operations and athletic service organizations.
English Language Requirements
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