Algonquin College of Applied Arts and Technology
Bachelor of Digital Marketing Communication (Honours) (Co-op)
Ottawa, Canada
Bachelor's degree
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
STUDY FORMAT
Key Summary
About: The four-year Bachelor of Digital Marketing Communication (Honours) (Co-op) at Algonquin College blends digital storytelling, marketing research, digital analytics and channel selection. Students apply theory through case studies and client projects, conducting marketing research and creating communications plans. The program offers three paid co-op terms and pathways in Advertising, Business and Public Relations. Campuses: Ottawa and Pembroke. Algonquin is one of 13 polytechnics in Canada offering hands-on learning.
Career Outcomes: Graduates enter government, non-profits, associations, advertising and digital agencies, media and corporate communications. Roles include Communications Officer, Social Media Manager, Digital Communications Manager, Public Relations Officer and Market Researcher.
The four-year Bachelor of Digital Marketing Communication (Honours) degree provides students with a foundation in digital storytelling and digital technology, allowing them to effectively craft a message for a target audience and to create a communications plan to disseminate this message.
Students gain theoretical and practical knowledge regarding media channel selection, digital storytelling, marketing communications research, digital analytics and global communications. The program uses case studies and client projects to provide opportunities for students to practise newly acquired skills in real-world contexts. Students conduct marketing research, utilize digital analytics to make decisions, and craft communications plans for clients within classroom settings.
The program contains three paid co-op terms (second year, third year and final year). Co-op participation requires meeting program-specific eligibility and readiness activities; co-op employment is obtained through student job search and is not guaranteed. Graduates may seek employment in government, non-profits, associations, advertising and digital agencies, private corporations and media and communications departments.
Why study this program?
A four-year honours degree that combines communications, creativity and business strategy, with pathway options for Advertising, Business and Public Relations students. The program includes three paid co-op terms, opportunities to work on projects with real clients, and training in digital storytelling, digital analytics and marketing communications research.
The program is delivered across eight Levels (Level 01 through Level 08), corresponding to a four-year honours degree (two semesters per year). The curriculum includes core communications and marketing courses, applied client projects and three mandatory paid co-op work terms (Co-op Work Term I, II and III) occurring in the second, third and final years. Several elective options are available at multiple Levels. Co-op preparation/job-search courses (GEP1001, GEP2001, GEP2002, GEP2003) are included in the curriculum.
Graduates may find employment in media and communications industries, government, non-profit organizations, associations, international media, advertising and digital agencies and marketing communications departments in private corporations. Typical sectors and roles include journalism, advertising, public/media/government relations, marketing communications, publishing, professional writing and social media. Prospective job titles include Communications Officer, Communications Manager, Communications Researcher, Public Relations Officer/Manager/Practitioner, Market Researcher, Digital Communications Officer/Manager/Practitioner, Advertising Analyst, Advertising Buyer, Social Media Manager/Coordinator, Advertising Copywriter and Advertising Researcher.