Keystone logo
Alghurair University (AGU) Bachelor of Arts in Public Relations
Alghurair University (AGU)

Alghurair University (AGU)

Bachelor of Arts in Public Relations

Academic City, United Arab Emirates

Bachelor's degree

English, Arabic

Sep 2025

Key Summary

    About : The Bachelor of Arts in Public Relations provides students with a solid foundation in communication strategies, media relations, and crisis management. This program focuses on developing skills in writing, strategic planning, and relationship-building through practical experiences and projects. Students will also learn about digital media, ethics, and the impact of public relations on society.
    Career Outcomes : Graduates can pursue careers in various fields, including public relations, media communications, and corporate communications. Potential job titles include public relations specialist, media planner, and communications manager. This degree offers flexibility to work in nonprofit, public, or corporate sectors.

Public relations is the channel through which institutions transmit information to the press clearly and effectively, and it requires those in charge of them to take into account several considerations to ensure the establishment of strong relationships based on trust with the media and ultimately with the target audience of the institution.

The four-year study program provides essential educational materials on modern communication, as well as more specialized academic subjects. All these materials are designed to provide the student with a comprehensive and in-depth vision and the skills required to succeed in the complex field of communication and communication.

In addition, communicating messages about products and services to an audience of consumers who are faced with an endless flood of information that often confuses them, is a matter that requires special attention and the ability to analyze. Therefore, our program is not limited to preparing students in the foundations and arts of effective communication, but also to providing them with insight and an in-depth understanding of current affairs and related topics, such as social networks, the use of public relations via the Internet and other electronic means, social marketing, and crisis communication.