Bachelor in Digital Marketing

This bachelor programme is delivered on campus only.

It lasts 4 years and is fully thought in English.

Why study at Algebra Bernays University?

We prepare you for digital professions on the global labour market

The highest-quality professional study programmes in Croatia

According to the results of the overall institution quality system evaluation conducted by the Agency for Science and Higher Education (ASHE), through the re-accreditation process we have been declared the highest-quality professional study programme in Croatia.

Numerous benefits

During your studies, you will have the opportunity to learn and obtain internationally recognised certificates, along with receiving a Dreamspark Premium subscription to over 160 Microsoft products.

96% employment success rate

96% of our graduates get employed in their respective professions 3 months after completing their studies.

International exchange with more than 140 universities

We organise international activities for our students, lecturers and employees, as well as for foreign students and experts who share our values and beliefs. We support the exchange of students and lecturers and encourage the implementation of practical coursework abroad.

In-demand professions

Data engineers, digital marketing and strategy specialists, artificial intelligence and machine learning specialists, programmers are just some of the professions of the future for which Algebra University offers educational opportunities at both bachelor and master level.

Your career

Our partner employers are constantly looking for talented students. We are here to connect you and help jumpstart your career while you’re still studying. Our Career Centre has answers to all your questions.

Croatia, as well as other European countries, has the highest demand for digital talents in STEM and STEAM. This includes engineers, mathematicians, physicists, data analysts, cybersecurity experts, but also all those who are skilled in applying creative knowledge in the digital sphere of multimedia production or game development, for which Algebra has recently launched new study programmes.

Algebra University values diversity and actively seeks students from different backgrounds and nationalities to enrich the campus culture and broaden their horizons. Applicants from all around the world would be expected to meet the standards of academic excellence that include skills such as critical thinking, creativity, adaptability, teamwork, leadership and others relevant in today’s world. Study in Croatia, excel at Algebra.

General learning outcomes

Upon successful completion of the study, students will be able to:

• Integrate basic knowledge necessary for comprehensive professional upgrade (CQF Level 5)
• Choose and evaluate applicable marketing theories in accordance with the digital social environment (CQF Level 6)
• Design innovative solutions and/or innovative adaptations of current solutions to present generated content and information through already established methods (CQF level 5)
• Choose research methods as well as active analyzes and uphold the obtained conclusions for the benefit of clients, users, and information systems (CQF Level 6)
• Review existing and recommend new business solutions and opportunities through refreshed approach to presentation and visual problem solving (CQF Level 6)
• Manage project micro processes from users to team members (CQF Level 5)
• Valorize project components through the prism of the effect of results, profitability, and time consumption (6)
• Measure the impact of social, economic, and technological parameters on business, through which digital marketing performance can be implemented (CQF level 6)
• Choose the best option of creative ideas for a measurable Business Plan (CQF Level 6)
• Choose the path of your own knowledge upgrade through practical experience and/or through taking certification exams (CQF Level 6)
• Evaluate the results delivered by the team of people and support the best solution, and evaluate the success of an individual as well as the whole team (CQF Level 6)
• Create a project according to the adopted standards, technologies, and implementation methodologies. (CQF Level 5)

Specific learning outcomes

Upon successful completion of the study, students will be able to:

• Choosing the best practical solutions for effective and efficient marketing communication (CQF Level 6)
• Critically evaluate psychological, social, and economic processes in the marketing environment (CQF Level 6)
• Choose optimal concepts of verbal and non-verbal communication in marketing (CQF Level 6)
• Select optimal technology concepts of applicable digital solutions (CQF Level 6)
• Validate the functionality of the user interface and choose the best user interface solution from the customer and business aspect (CQF Level 6)
• Design an effective and measurable digital marketing project with all relevant components; manage and valorize results (CQF Level 5)
• Shape marketing communication on social networks; manage and evaluate results (CQF Level 5)
• Shape marketing communication through an online advertising system; manage and evaluate results (CQF level 5)
• Evaluate results of digital interaction and recommend the best solution for achieving conversion goals (CQF Level 6)
• Assess security and legal aspects of a digital marketing project (CQF level 6)
• Manage successful business communication (CQF Level 5)
• Design marketing communication on mobile devices, manage it and valorize results (CQF level 5)
• Provide argumentative evaluation of digital society (CQF Level 6)
• Select the best solution consistent with the EU and global legislative, relevant market, and finance (CQF Level 6)
• Measure, rank, and choose the best solution based on financial parameters for making business decisions (CQF Level 6)
• Develop the best software solution from the perspective of digital marketing goals (CQF Level 5)
• Measure, rank, and choose the best solution based on database information (CQF Level 6)
• Provide argumentative evaluation of marketing activity and communication through the prism of generally accepted ethics and morality norms (CQF Level 6)

The curriculum has been carefully crafted to address the needs of the industry and the demands of the digital era. Learn what you will be studying during your degree by researching our extensive Lecture Plan.

Examples of jobs we’re preparing you for

1. Expert in social media
   The number of SMEs who are realizing how important social media management is for their business is growing rapidly.
2. Expert in online public relations
   This professional’s skill set can literally influence the fate of a business.
3. Online/virtual business manager
   With more businesses migrating to the virtual world, so does the need for a professional manager grow with it.
4. Web-based project manager
   Every project requires a responsible and conscientious person who knows all the project development phases like the back of their hand. They need you!
5. Expert in digital communications
   Professionals with this acquired skill set are in high demand in major international companies.

Algebra University is ranked 1st in Croatia with respect to the overall quality of the programmes and HEI according to the National Agency for Science and Higher Education and is the best education organization in the world among 3200 organizations as evaluated by Microsoft in 2014. Algebra is a co-founder of the Leading Learning Partners Association (LLPA) recognized as the winner of 2020 Microsoft Learning Partner of the Year.

The only institution in Croatia that has met the quality requirements of the NVAO.