Master in Digital Marketing

The programme is delivered exclusively online. We enable you to experience high-quality education wherever you are, supported by advanced tools and experts. Please be aware the schedule is set in the afternoon hours (Central European Time).

Why study at Algebra Bernays University?

We prepare you for digital professions on the global labour market

The highest-quality professional study programmes in Croatia

According to the results of the overall institution quality system evaluation conducted by the Agency for Science and Higher Education (ASHE), through the re-accreditation process we have been declared the highest-quality professional study programme in Croatia.

Numerous benefits

During your studies, you will have the opportunity to learn and obtain internationally recognised certificates, along with receiving a Dreamspark Premium subscription to over 160 Microsoft products.

96% employment success rate

96% of our graduates get employed in their respective professions 3 months after completing their studies.

International exchange with more than 140 universities

We organise international activities for our students, lecturers and employees, as well as for foreign students and experts who share our values and beliefs. We support the exchange of students and lecturers and encourage the implementation of practical coursework abroad.

In-demand professions

Data engineers, digital marketing and strategy specialists, artificial intelligence and machine learning specialists, programmers are just some of the professions of the future for which Algebra University offers educational opportunities at both bachelor and master level.

Your career

Our partner employers are constantly looking for talented students. We are here to connect you and help jumpstart your career while you’re still studying. Our Career Centre has answers to all your questions.

Croatia, as well as other European countries, has the highest demand for digital talents in STEM and STEAM. This includes engineers, mathematicians, physicists, data analysts, cybersecurity experts, but also all those who are skilled in applying creative knowledge in the digital sphere of multimedia production or game development, for which Algebra has recently launched new study programmes.

Algebra Bernays University values diversity and actively seeks students from different backgrounds and nationalities to enrich the campus culture and broaden their horizons. Applicants from all around the world would be expected to meet the standards of academic excellence that include skills such as critical thinking, creativity, adaptability, teamwork, leadership and others relevant in today’s world. Study in Croatia, excel at Algebra Bernays.

General learning outcomes

1. Evaluate theoretical knowledge within the known limits of digital marketing and towards borders, with other fields (economics, but also psychology, computing, etc.) that can form the basis of professional (and scientific) research in the field of digital marketing.
2. Evaluate and choose the best option based on research results in order to develop new knowledge and procedures for the integration of different areas of research.
3. Manage complex and changeable environmental conditions and decisions regarding their change.
4. Responsibly select the best options in strategic decision-making and successful implementation and execution of tasks in unpredictable conditions with social and ethical responsibility during task execution and ultimately estimate the consequences of these tasks.
5. Recommend the best use of complex methods as well the complex methods required in research and innovative processes.
6. Recommend optimal solutions for complex communication and collaboration in various social groups and in unpredictable conditions.
7. Estimate the impact of social, economic, and technological parameters on business activities through which digital marketing performance can be implemented.
8. Recommend the best technological solution from the perspective of all interested parties in complex digital marketing processes.
9. Select the best creative idea option for measurable communication and marketing goals.

First year

Semester 1

• Behavioral economics
• Digital transformation and disruptive business models
• Innovative project 1 - Product or services ideation and planning
• Entrepreneurship
• Innovation management and new product development

Semester 2

• Innovative project 2 - Product or services development
• Customer experience
• Marketing data and metrics
• International marketing
• Management and Leadership
• Application of game theory in marketing

Second year

Semester 3

• Innovative Project 3 - Go to market strategies
• Principles of sales and negotiation
• Strategic marketing
• Brand management in the digital era

Electives

• Alternative marketing tools and processes
• Analytical software tools in digital marketing
• CRM and marketing automation
• Creativity and critical thinking

Semester 4

• Final thesis

Electives

• Network analysis and social CRM
• Design thinking
• Artificial intelligence in marketing
• Visualization software tools

Examples of jobs we’re preparing you for

1. Specialist for Strategic Digital Marketing
   Be the person responsible for all questions from budget preparation, choice of channel, and campaign preparation.
2. Marketing Strategist for Social Networking
   A wide spectrum of activities awaits you regarding the most important marketing channel, where competition is strengthening at breakneck speed.
3. Specialist for Social Networking Analysis
   The balance of success rests on this professional’s recommendation regarding digital campaigns on social media.
4. Specialist for Data Visualization
   You’ll be working on demonstrating complex data in a smart and applicable way.
5. Big Data Analysis Specialist
   This is an expert who contributes to sound business decision-making, discovering unknown connections, market trends, customer wishes, and those hidden patterns in large data chunks.

Algebra Bernays University is ranked 1st in Croatia with respect to the overall quality of the programmes and HEI according to the National Agency for Science and Higher Education and is the best education organization in the world among 3200 organizations as evaluated by Microsoft in 2014. Algebra is a co-founder of the Leading Learning Partners Association (LLPA) recognized as the winner of 2020 Microsoft Learning Partner of the Year.

The only institution in Croatia that has met the quality requirements of the NVAO.