Master in Digital Marketing
Zagreb, Croatia
Master degree
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
15 Jul 2026*
EARLIEST START DATE
21 Sep 2026
TUITION FEES
EUR 5,490 / per year
STUDY FORMAT
Distance Learning, Blended
* only students who do not require a visa may be considered after the official deadline
Key Summary
About: The Master in Digital Marketing at Algebra Bernays University blends technology, creativity, entrepreneurship, and communication to teach strategic digital marketing. You'll learn campaign management, big data analysis, data visualization, social media strategy, and applied analytics. Courses include a guaranteed internship with industry partners in Croatia or the EU and a workplace-based final thesis.
Career Outcomes: You'll move into roles like Specialist for Strategic Digital Marketing, Marketing Strategist for Social Networking, Specialist for Social Networking Analysis, Specialist for Data Visualization, Big Data Analysis Specialist and related positions in analytics, content strategy, product marketing, digital consultancy, and campaign leadership, management roles.
The Digital Marketing master program will focus on the ‘broader picture’ and will prepare you to think strategically and outside the box in the context of marketing. Don't hesitate to continue honing your skills in the field of digital marketing.
There is a carefully selected compilation of courses and applied knowledge outcomes waiting for you, which means you’ll be able to quickly find your feet in a future role. We have ensured a work placement internship for you with one of the well-known industry players in Croatia or the EU. Use that experience as part of your final thesis and also maximize the opportunity to meet and network with industry professionals.
Upon receiving our diploma, you’ll be a digital marketing specialist, with a wide-ranging understanding and know-how of visualization, analysis, and optimization of big data. You’ll learn how to manage and lead large and complex campaigns, analyze results, and trends and make strategically important decisions.
Online studies at Algebra Bernays University are designed to provide students with quality, structured and flexible distance education, while maintaining a high level of interaction with teachers and colleagues. Our online master study programmes are thought in English language and students can choose between one of the two offered models:
Full online model: 100% online, study from anywhere
Hybrid online model: combination of online and occasional classroom teaching
Why study at Algebra Bernays University?
We prepare you for digital professions on the global labour market
The highest-quality professional study programmes in Croatia
According to the results of the overall institution quality system evaluation conducted by the Agency for Science and Higher Education (ASHE), through the re-accreditation process we have been declared the highest-quality professional study programme in Croatia.
Numerous benefits
During your studies, you will have the opportunity to learn and obtain internationally recognised certificates, along with receiving a Dreamspark Premium subscription to over 160 Microsoft products.
96% employment success rate
96% of our graduates get employed in their respective professions 3 months after completing their studies.
International exchange with more than 140 universities
We organise international activities for our students, lecturers and employees, as well as for foreign students and experts who share our values and beliefs. We support the exchange of students and lecturers and encourage the implementation of practical coursework abroad.
In-demand professions
Data engineers, digital marketing and strategy specialists, artificial intelligence and machine learning specialists, programmers are just some of the professions of the future for which Algebra University offers educational opportunities at both bachelor and master level.
Your career
Our partner employers are constantly looking for talented students. We are here to connect you and help jumpstart your career while you’re still studying. Our Career Centre has answers to all your questions.
Croatia, as well as other European countries, has the highest demand for digital talents in STEM and STEAM. This includes engineers, mathematicians, physicists, data analysts, cybersecurity experts, but also all those who are skilled in applying creative knowledge in the digital sphere of multimedia production or game development, for which Algebra has recently launched new study programmes.
Algebra Bernays University values diversity and actively seeks students from different backgrounds and nationalities to enrich the campus culture and broaden their horizons. Applicants from all around the world would be expected to meet the standards of academic excellence that include skills such as critical thinking, creativity, adaptability, teamwork, leadership and others relevant in today’s world. Study in Croatia, excel at Algebra Bernays.
General learning outcomes
- Evaluate theoretical knowledge within the known limits of digital marketing and towards borders, with other fields (economics, but also psychology, computing, etc.) that can form the basis of professional (and scientific) research in the field of digital marketing.
- Evaluate and choose the best option based on research results in order to develop new knowledge and procedures for the integration of different areas of research.
- Manage complex and changeable environmental conditions and decisions regarding their change.
- Responsibly select the best options in strategic decision-making and successful implementation and execution of tasks in unpredictable conditions with social and ethical responsibility during task execution and ultimately estimate the consequences of these tasks.
- Recommend the best use of complex methods as well the complex methods required in research and innovative processes.
- Recommend optimal solutions for complex communication and collaboration in various social groups and in unpredictable conditions.
- Estimate the impact of social, economic, and technological parameters on business activities through which digital marketing performance can be implemented.
- Recommend the best technological solution from the perspective of all interested parties in complex digital marketing processes.
- Select the best creative idea option for measurable communication and marketing goals.
First year
Semester 1
- Behavioral economics
- Digital transformation and disruptive business models
- Innovative project 1 - Product or services ideation and planning
- Entrepreneurship
- Innovation management and new product development
Semester 2
- Innovative project 2 - Product or services development
- Customer experience
- Marketing data and metrics
- International marketing
- Management and Leadership
- Application of game theory in marketing
Second year
Semester 3
- Innovative Project 3 - Go to market strategies
- Principles of sales and negotiation
- Strategic marketing
- Brand management in the digital era
Electives
- Alternative marketing tools and processes
- Analytical software tools in digital marketing
- CRM and marketing automation
- Creativity and critical thinking
Semester 4
- Final thesis
Electives
- Network analysis and social CRM
- Design thinking
- Artificial intelligence in marketing
- Visualization software tools
Examples of jobs we’re preparing you for
- Specialist for Strategic Digital Marketing
Be the person responsible for all questions from budget preparation, choice of channel, and campaign preparation. - Marketing Strategist for Social Networking
A wide spectrum of activities awaits you regarding the most important marketing channel, where competition is strengthening at breakneck speed. - Specialist for Social Networking Analysis
The balance of success rests on this professional’s recommendation regarding digital campaigns on social media. - Specialist for Data Visualization
You’ll be working on demonstrating complex data in a smart and applicable way. - Big Data Analysis Specialist
This is an expert who contributes to sound business decision-making, discovering unknown connections, market trends, customer wishes, and those hidden patterns in large data chunks.
Algebra Bernays University is ranked 1st in Croatia with respect to the overall quality of the programmes and HEI according to the National Agency for Science and Higher Education and is the best education organization in the world among 3200 organizations as evaluated by Microsoft in 2014. Algebra is a co-founder of the Leading Learning Partners Association (LLPA) recognized as the winner of 2020 Microsoft Learning Partner of the Year.
The only institution in Croatia that has met the quality requirements of the NVAO.
Tuition fees are affordable when comparing to other European study destinations. At this time, we do not offer scholarships to new students, however, all students have access to scholarships for senior years of study depending on their academic merit and achievements