Bachelor in Digital Marketing
Zagreb, Croatia
Bachelor's degree
DURATION
4 years
LANGUAGES
English, Croatian
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
21 Sep 2026
TUITION FEES
EUR 6,000 / per year **
STUDY FORMAT
On-Campus
* only students who do not require a visa may be considered after the official deadline
** Tuition fees range between 5.250,00 and 6.990,00 EUR depending on students nationality and degree option.
Key Summary
About: The Bachelor in Digital Marketing at Algebra Bernays University mixes technology, creativity, entrepreneurship, and communication in a practical, industry-linked curriculum. Taught in English, the 4-year programme focuses on data-driven marketing, brand management, UX/UI design, ethical and sustainable practice, and modern analytics. You’ll complete a mandatory third-year internship with industry partners, gain hands-on skills in market research, communication strategy, content and platform optimization, and develop entrepreneurial experience. The curriculum links to Erasmus+ and international partnerships.
Career Outcomes: Graduates often work as expert in social media; expert in online public relations; online/virtual business manager; web-based project manager; expert in digital communications.
Our Digital Marketing bachelor programme is quite unique, and it will open many doors, in Croatia and abroad. Digital Marketing is fast becoming one of the most sought-after fields of Information Technology, meaning that this degree is likely to shorten your job search significantly. In essence, digital marketing is the future of marketing, the most fun and creative work in the field of business today. Embark on a journey and book a first-class ticket on the road to an interesting, dynamic and fulfilling career.
The Digital Marketing bachelor programme at Algebra Bernays University encompasses a comprehensive curriculum designed to equip students with the skills and knowledge necessary to thrive in the digital landscape. Whether you aspire to become a social media strategist, an SEO expert, a data analyst, or a digital marketing manager, Algebra's programme provides a solid foundation to support your ambitions.
After completing your studies, you will learn to manage complex marketing projects, solve problems creatively, and make data-driven decisions. You will develop skills in market research, communication strategy, and user interface design while optimizing online platforms for diverse audiences. The programme emphasizes brand management, ethical and sustainable business practices, and the use of modern analytical tools to evaluate marketing effectiveness. Additionally, you will gain entrepreneurial skills, such as creating business plans and developing innovative products or services, preparing them for dynamic and international marketing environments.
In your third year of studies, you will complete a mandatory internship in the industry to ensure you have relevant experience and applied the knowledge and skills gained during your studies in real life. Our Career Center will help you in finding a relevant internship position in one of our many industry partners.
Upon receiving our diploma you’re bound to be a true guru of digital marketing on operational and tactical level. You’ll master all the ins and outs of the immensely popular digital channels and discover all the known and hidden tricks of the trade from leading experts. Majority of our students find their employment even during their studies in companies as Imago, Grey Entourage, Drap, Degordian, 24 sata, McCann, Google, Amazon, HT, A1 as well as other Croatian and global companies.
See what our professors have to say about our programme and what we’re preparing you for in the future: Digital Marketing
The curriculum has been carefully crafted to address the needs of the industry and the demands of the digital era. Learn what you will be studying during your degree by researching our extensive Lecture Plan
This bachelor programme lasts 4 years and is fully thought in English.
This programme is validated by Goldsmiths, University of London. Students have the opportunity to obtain an EU & UK degree at the same time and place. Studying in Croatia while earning both Croatian and UK degrees gives students a unique advantage with two internationally recognized qualifications that open doors across Europe and beyond. A Goldsmiths degree is highly regarded by employers worldwide, especially in the digital, creative, and technology industries, and provides excellent opportunities for graduate studies and international careers.
This bachelor programme is delivered on campus only.
It lasts 4 years and is fully thought in English.
Why study at Algebra Bernays University?
We prepare you for digital professions on the global labour market
The highest-quality professional study programmes in Croatia
According to the results of the overall institution quality system evaluation conducted by the Agency for Science and Higher Education (ASHE), through the re-accreditation process we have been declared the highest-quality professional study programme in Croatia.
Numerous benefits
During your studies, you will have the opportunity to learn and obtain internationally recognised certificates, along with receiving a Dreamspark Premium subscription to over 160 Microsoft products.
96% employment success rate
96% of our graduates get employed in their respective professions 3 months after completing their studies.
International exchange with more than 140 universities
We organise international activities for our students, lecturers and employees, as well as for foreign students and experts who share our values and beliefs. We support the exchange of students and lecturers and encourage the implementation of practical coursework abroad.
In-demand professions
Data engineers, digital marketing and strategy specialists, artificial intelligence and machine learning specialists, programmers are just some of the professions of the future for which Algebra University offers educational opportunities at both bachelor and master level.
Your career
Our partner employers are constantly looking for talented students. We are here to connect you and help jumpstart your career while you’re still studying. Our Career Centre has answers to all your questions.
Croatia, as well as other European countries, has the highest demand for digital talents in STEM and STEAM. This includes engineers, mathematicians, physicists, data analysts, cybersecurity experts, but also all those who are skilled in applying creative knowledge in the digital sphere of multimedia production or game development, for which Algebra has recently launched new study programmes.
Algebra Bernays University values diversity and actively seeks students from different backgrounds and nationalities to enrich the campus culture and broaden their horizons. Applicants from all around the world would be expected to meet the standards of academic excellence that include skills such as critical thinking, creativity, adaptability, teamwork, leadership and others relevant in today’s world. Study in Croatia, excel at Algebra Bernays.
General learning outcomes
Upon successful completion of the study, students will be able to:
- Integrate basic knowledge necessary for comprehensive professional upgrade
- Choose and evaluate applicable marketing theories in accordance with the digital social environment
- Design innovative solutions and/or innovative adaptations of current solutions to present generated content and information through already established methods
- Choose research methods as well as active analyzes and uphold the obtained conclusions for the benefit of clients, users, and information systems
- Review existing and recommend new business solutions and opportunities through refreshed approach to presentation and visual problem solving
- Manage project micro processes from users to team members
- Valorize project components through the prism of the effect of results, profitability, and time consumption (6)
- Measure the impact of social, economic, and technological parameters on business, through which digital marketing performance can be implemented
- Choose the best option of creative ideas for a measurable Business Plan
- Choose the path of your own knowledge upgrade through practical experience and/or through taking certification exams
- Evaluate the results delivered by the team of people and support the best solution, and evaluate the success of an individual as well as the whole team
- Create a project according to the adopted standards, technologies, and implementation methodologies.
Specific learning outcomes
Upon successful completion of the study, students will be able to:
- Choosing the best practical solutions for effective and efficient marketing communication
- Critically evaluate psychological, social, and economic processes in the marketing environment
- Choose optimal concepts of verbal and non-verbal communication in marketing
- Select optimal technology concepts of applicable digital solutions
- Validate the functionality of the user interface and choose the best user interface solution from the customer and business aspect
- Design an effective and measurable digital marketing project with all relevant components; manage and valorize results
- Shape marketing communication on social networks; manage and evaluate results
- Shape marketing communication through an online advertising system; manage and evaluate results
- Evaluate results of digital interaction and recommend the best solution for achieving conversion goals
- Assess security and legal aspects of a digital marketing project
- Manage successful business communication
- Design marketing communication on mobile devices, manage it and valorize results
- Provide argumentative evaluation of digital society
- Select the best solution consistent with the EU and global legislative, relevant market, and finance
- Measure, rank, and choose the best solution based on financial parameters for making business decisions
- Develop the best software solution from the perspective of digital marketing goals
- Measure, rank, and choose the best solution based on database information
- Provide argumentative evaluation of marketing activity and communication through the prism of generally accepted ethics and morality norms
The curriculum has been carefully crafted to address the needs of the industry and the demands of the digital era. Learn what you will be studying during your degree by researching our extensive Lecture Plan.
Examples of jobs we’re preparing you for
- Expert in social media
The number of SMEs who are realizing how important social media management is for their business is growing rapidly. - Expert in online public relations
This professional’s skill set can literally influence the fate of a business. - Online/virtual business manager
With more businesses migrating to the virtual world, so does the need for a professional manager grow with it. - Web-based project manager
Every project requires a responsible and conscientious person who knows all the project development phases like the back of their hand. They need you! - Expert in digital communications
Professionals with this acquired skill set are in high demand in major international companies.
Algebra University is ranked 1st in Croatia with respect to the overall quality of the programmes and HEI according to the National Agency for Science and Higher Education and is the best education organization in the world among 3200 organizations as evaluated by Microsoft in 2014. Algebra is a co-founder of the Leading Learning Partners Association (LLPA) recognized as the winner of 2020 Microsoft Learning Partner of the Year.
The only institution in Croatia that has met the quality requirements of the NVAO.
Tuition fees are affordable when comparing to other European study destinations. Depending on your academic merit and achievements, all students have access to scholarships for upper years of studies.
At the moment, there are no scholarship competitions for new incoming students.