MSc in Marketing
Athens, Greece
MSc
DURATION
24 months
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
EUR 12,500 / per year *
STUDY FORMAT
On-Campus
* These are the full Tuition Fees for the whole duration of the program; installments and scholarships available* The program works on a rolling admission.
Key Summary
Marketing is a key aspect of every business and a fascinating work context. Choosing marketing for your graduate studies will equip you with a strong understanding of the modern business environment and will place you at the core of a company’s decision making. The ALBA MSc. in Marketing can prepare you for these challenges. It is a rigorous program aiming to provide current and prospective marketers with a blend of strategic thinking, analytical skills and contemporary marketing tools. The program provides students with an extensive coverage of digital marketing strategies and applications along with marketing metrics and marketing analytics tools to help them foster marketing accountability across their organizations.
Key features of the program
- Weekday classes between 18:00 – 22:00,twice or three times per week on average.
- A 12-month program (24-month part time)
- 15 core modules and 2 workshops
- Assessment: group reports/presentations, case study analysis, mid-term tests, final exams
- Dissertation or Internship or Elective courses
Highlights of the Program
A Focus on Applied Learning: The program is purposefully designed to continuously provide students with opportunities to test the practical relevance of the marketing topics taught. Through project work, case study analysis, and software applications students are encouraged to apply theory on actual business data.
Innovative Curriculum: The program offers three unique integrative courses that differentiate it from any other MSc in Marketing degree in the market:
1) The Marketing Engineering course involves computer-assisted marketing analysis and planning. Students work with marketing data and information in order to improve the efficiency and effectiveness of marketing decisions.
2) The Marketing Metrics course introduces students to the importance of marketing accountability, describes in detail the meaning and analytical working of key marketing performance measure, and presents students with a roadmap for selecting the appropriate marketing measures given specific marketing-related decisions.
3) The Consultancy Project engages students with an actual marketing consulting project with a client organization where students are not only faced with concrete marketing challenges but they are also immersed in the real world work context.
Innovative curriculum: the program offers a number of unique courses and workshops:
- Digital Marketing presents with the latest tools of digital marketing communications.
- Marketing Metrics demonstrates key marketing performance indicators.
- Marketing Engineering involves computer-assisted marketing analysis and planning.
- Marketing Consultancy Project relates to a project for a real company
- Nielsen Retail Measurement present the Nielsen Methodology on retail data analytics.
- SAS Marketing Analytics applies big data analytics in marketing decision making.
EDUNIVERSAL BEST MASTER RANKING 2021
On April 2021, Eduniversal published its new 2021 ranking of the Best Masters & MBA programs. The rankings include 50 specializations, covering 136 different countries within 9 geographic zones. More than 22,000 postgraduate programs from 1800 universities and schools across the world were proposed and evaluated and 5416 programs were ranked.
Many of Alba programs appear in a prominent position within their category.
After Completing the Program, Participants should be able to:
- Demonstrate knowledge about the role of marketing in leading and managing organizations
- Readily transfer practical skills and marketing tools to professional marketing positions.
- Apply relevant bodies of marketing knowledge to simple and complex marketing problems.
- Apply the scientific method in dealing with marketing phenomena.
- Combine opinions-based decision-making with data-based decision making.
- Strategically think about markets, product and service offerings
- Analyze customers, competitors, and the internal company environment in a creative and measured way.
- Design, implement and tangibly evaluate marketing programs.
Scholarships
Partial scholarships are available for international students up to 30% on tuition fees. If you would like to see whether you are eligible please fill out the form on our website.
The MSc in Marketing Is Designed for:
- Recent university graduates who want to launch a career in marketing and deepen their knowledge of the field.
- Working professionals with an interest in and commitment to marketing, aiming to advance their careers in this field.
- Individuals seeking to (a) enhance their knowledge in digital marketing tools (b) employ marketing analytics o develop marketing consulting skills and (c) advance their critical thinking around marketing to foster marketing accountability in their organizations
During your studies here at Alba, you will experience numerous rewarding and exciting challenges. Apart from academics, selecting the right career path and finding the ideal job opportunity is an extremely important and difficult task. We at the Career Office are committed to supporting you in your job search and will provide you with a wide range of services so as to assist you in your career planning and development.
- Career Coaching
- Career Workshops and Masterclasses
- Career Events with leading companies in Greece and abroad
- The Alba Career Forum
- Internships
- Job Placement Opportunities