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Al-Ahliyya Amman University Bachelor of Marketing

Al-Ahliyya Amman University

Bachelor of Marketing

Balqa Governorate, Jordan

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English, Arabic

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Sep 2025

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Key Summary

    About: The Bachelor of Marketing provides a comprehensive understanding of marketing principles, strategies, and practices. The program covers critical areas such as digital marketing, consumer behavior, and branding, preparing students for dynamic roles in the marketing field. Students will engage in hands-on projects, case studies, and real-world applications to develop practical skills and knowledge.
    Career Outcomes: Graduates can pursue various career paths, including roles in digital marketing, brand management, market research, and advertising. Opportunities exist in both corporate settings and agencies, allowing for diverse career possibilities.

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Introduction

The Marketing Department at the Business School was established to meet the growing demand in the labor market, which is witnessing strong and unprecedented competition, especially with the increasing trend towards globalization, privatization and open markets.

Accordingly, the Marketing Department was established in the academic year 2002/2003, and was accredited by the Board of Higher Education. The Department seeks to continuously develop the teaching and learning process. The Department courses and plans are subject to an ongoing growth process to keep up with scientific developments and qualify students with the necessary knowledge and skills to meet the ever-changing needs of the labor market.

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