AKAD University

Sports Management (BA)

This interdisciplinary distance learning program combines sports, economics, and management. Students acquire business, psychological, and sports-specific expertise, as well as media and social skills. They are trained to become sports-savvy, entrepreneurial sports managers capable of tackling national and international challenges.

The degree program addresses complex problems in sports management, including consulting and problem-solving in club and amateur sports. Furthermore, this course of study promotes holistic thinking and action within the dynamic sports industry.

Why a Bachelor's degree in Sports Management?

Whether business administration, online marketing, e-sports, business models or scientific work – this course covers a wide range of aspects from the field of sports management.

A Bachelor's degree in Sports Management provides a foundation for subsequent Master's degree programs.

With distance learning in sports management, you will become a generalist. You will address key issues of leadership, planning, and control in organizational contexts of sports, based on economic, but also, and especially, on political, sociological, and psychological explanatory models.

Using key performance indicators and criteria, you make target and actual states measurable and comparable. This includes determining league standings or rankings or defining quality criteria for coaching and training activities. You reflect on existing discrepancies and their causes in order to create potential for achieving the desired goals.

A degree in sports management opens up numerous career opportunities in all sectors of the sports industry. These include companies involved in the construction and operation of sports facilities, associations, clubs, agencies, and public administrations.

From the start of your studies to your bachelor's thesis: With the part-time sports management degree program, you can directly integrate your acquired know-how into practice.