Online Marketing (MA)
Online, Germany
MA
DURATION
48 months
LANGUAGES
German
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
EUR 529 / per month *
STUDY FORMAT
Distance Learning
* 48 months: €319/month | 36 months: €399/month | 24 months: €529/month
Key Summary
About: With a Master of Arts in Online Marketing you learn to develop online marketing strategies for digital platforms and e-commerce. The programme covers optimization of websites, campaign planning, analytics, SEO/SEA, performance marketing and conversion optimization. If you hold a first degree you may get up to 60 ECTS credited toward the MA, reducing tuition and study time.
Career Outcomes: Graduates move into roles including Digital Marketing Manager, Head of Online Marketing, Performance Marketing Specialist, and Online Marketing Manager (SEO/SEA). You’ll work on campaign strategy, budget planning, analytics, content strategy and team leadership in agencies, retailers, startups or marketing departments.
With a Master of Arts in Online Marketing, you ensure the profitability of your company and enable new growth. This advertising tool of the future offers you diverse and attractive career opportunities. Because online marketing is so multifaceted, you can find a profitable position in a wide variety of industries and fields. Do you already hold a first university degree (Bachelor's or Diploma)? Then, depending on the program, we can credit up to 60 ECTS credits toward your desired degree, allowing you to save on tuition fees and even shorten your study time. The world of marketing is subject to entirely new rules due to globalization and digitalization. Therefore, it is essential for companies to utilize various online platforms to reach potential customers. With the Master's program in Online Marketing at AKAD University you will acquire the skills to develop effective online marketing strategies based on this foundation. This will open up numerous career opportunities for you. Upon completion of the Master's program, you will be able to optimize all online platforms so that your target audience is ultimately motivated to make a purchase.
Semester 1
- Key qualifications for studies and career in the digital age
- Strategic and international marketing
- Consumer psychology in e-commerce
- Introduction to Online Marketing
- Digital Leadership
- Online User Experience
Semester 2
- Search Engine Marketing
- Social Media Marketing (Master)
- Project: Practical applications of marketing problems in data science
- Ethics and Law in Data Science
- Multivariate analysis methods
Semester 3
- IT-supported customer and service provider management
- General Management Business Simulation
- in-depth
Semester 4
- Master's thesis and colloquium
- Digital Marketing Manager: You optimize your company's online shop and website, plan campaigns, and always keep an eye on reach and conversion rate.
- Head of Online Marketing – You lead the online marketing strategically, operationally, and in terms of personnel. All the threads come together in your hands, ensuring your company achieves maximum success.
- Performance Marketing Specialist - As a specialist, you plan the marketing budget, manage campaigns, and create the communication strategy for your company.
- Online Marketing Manager: in SEA/SEO - Here you focus entirely on search engine optimization and search engine advertising to position your products in the best possible way.
Recommended knowledge
- Math and statistics
- sound knowledge of scientific work
- English language skills at level "CEFR-C1" (Common European Framework of Reference for Languages)
- For the 90 ECTS version of the degree program: Contents of the 1st semester of the 120 ECTS version of the degree program.
- For the 60 ECTS version of the degree program: Contents of the 1st and 2nd semesters of the 120 ECTS version of the degree program.