Master of Public Relations and Corporate Communication
Ajman, United Arab Emirates
Master degree
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
STUDY FORMAT
On-Campus
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
Key Summary
This course is designed to introduce Public Relations in terms of concept, history, functions, and methods of work. It also discusses issues related to its masses, activities in all fields, its role, and the means of developing it. Besides, it deals with Corporate Communication within business organizations in terms of concepts, basic processes, objectives, and integration of internal and external Corporate Communication, electronic Corporate Communication and management systems applications. It also covers the patterns of administrative leadership, the effective communicative style, the conflict communication management and the use of conflict resolution strategies in contemporary institutions.
Semester 1
- PCC514: Ethics of Public Relations
- PCC515: Advanced Theories of Public Relations
- Elective course 1
Semester 2
- PCC516: Strategic Communication Planning
- PCC517: Public Relations Research
- Elective course 2
Semester 3
- PCC618: Technology in Scientific Research
- Elective course 3
- Elective course 4
Semester 4:
- PCC619: Thesis
After the Master of Public Relations and Corporate Communication program, the graduate will be able to:
Knowledge
- Demonstrate in-depth knowledge and understanding of concepts, theories, and procedures for best practices in Public Relations & Corporate Communication in local and international contexts.
- Demonstrate a comprehensive understanding of strategic solutions to public relations issues and communication problems.
Skill
- Integrate and critically evaluate information and data from a variety of sources to assess the communication requirements of a specific organization.
- Design, develop, conduct, and evaluate knowledge for better strategic communication planning to achieve organizational goals.
- Communicate, interact, cooperate effectively and efficiently in written, oral, visual and combined formats, and apply new technologies in the field.
- Produce effective, accessible, and timely print, digital and multimedia communication, independently and collaboratively, to manage specific stakeholder relations and/or issues and achieve organizational objectives.
Aspects of Competences
Autonomy and Responsibility
- Engage with topics and issues about public relations and communication, and demonstrate leadership and thoughtful reflection in discussions and group work
- Develop personal and professional skills through independent and self-learning, for effective and creative decision-making.
Role in Context
- Apply creative thinking for problem-solving, in line with ethical regulations.
Self-Development
- Merge organizational goals with social responsibility programs, especially in the UAE / GCC region.