Bachelor of Mass Communication
Ajman, United Arab Emirates
BA
DURATION
4 years
LANGUAGES
Arabic
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
AED 1,210 / per credit *
STUDY FORMAT
On-Campus
* total CRHs: 126
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
Key Summary
About: Ajman University's Bachelor of Mass Communication (updated 2021) offers three Arabic-language tracks—integrated marketing communications, radio and television production, and graphic design for media—approved by the UAE Ministry of Education. The curriculum follows global best practices to broaden students' cultural and professional knowledge and trains communicators to use new technologies and industry standards across media studies, journalism, broadcasting, digital media and visual communication.
Career Outcomes: Graduates can work in news networks and agencies, TV and radio, news websites and newspapers, media production, advertising and public relations agencies, or communication and marketing departments in government and private sector organizations and NGOs.
Within the framework of developing academic programs at Ajman University in line with modern standards and good practices applied globally, which indicate the importance of expanding the general knowledge and cultural base of students, the college’s media program was updated with three specializations that keep pace with the requirements of the labour market in the field, and the program was approved by the Ministry of Education. In the UAE in 2021, with specializations: integrated marketing communications, radio and television production, and graphic design for media.
Program message
Providing solid academic media education and qualification in the Arabic language in the three program tracks in line with the highest international standards to prepare generations of communicators capable of keeping pace with the latest technological developments and developments in the fields of media and communication with a high level of quality, efficiency and professionalism.
Bachelor of Mass Communication Integrated Marketing Communications
Semester 1
- ENG201 English for the Media
- RTV101 Introduction to Radio & TV Production
- PRI101 Introduction to Integrated Marketing Communication
- GRD101 Introduction to Graphic Design
- GEP General Education Course
Semester 2
- ECO101 Principles of Economics
- KNO103 Knowledge Society
- GEP General Education Course
- PRI111 Public Relations & Corporate Communication Management
- PRI211 Crisis Communication Management
Semester 3
- PUB404 Public Opinion
- GRD202 Digital Photography
- GEP General Education Course
- PRI212 Corporate Reputation Management
- PRI213 Protocol and Etiquette
Semester 4
- ENG101 Communication Skills in English
- CUL303 Intercultural Coexistence
- GEP General Education Course
- PRI311 Design of Corporate Publication & Data
- PRI214 Writing for PR & Integrated Communication
Semester 5
- ARB301 Arabic Language for the Media
- LIF302 Life Coaching
- HUM203 Human Rights in the Modern Time
- GEP General Education Course
- GEP General Education Course
- GEP General Education Course
Semester 6
- ORG403 Regional & International Organizations
- THI304 Critical & Creative Thinking
- GEP General Education Course
- PRI312 Digital & Visual Production for PR
- PRI411 Integrated Marketing Communications Campaigns
Semester 7
- COM401 Communication Theories
- RES401 Research Methods & Techniques
- PSY402 Social Psychology
- FUT301 Foresight Future
- PRI412 Training in Integrated Marketing Communication
- GEP General Education Course
Semester 8
- ETH301 Media Laws & Ethics
- GEP General Education Course
- PRI413 Graduation Project in Integrated Marketing Communication
- MEL PR1 (2) Major Elective Courses Integrated Marketing Communication
- MEL PRI (1) Major Elective Courses Integrated Marketing Communication
Bachelor of Mass Communication Radio and Television Production
Semester 1
- ENG201 English for the Media
- RTV101 Introduction to Radio & TV Production
- PRI101 Introduction to Integrated Marketing Communication
- GRD101 Introduction to Graphic Design
- GEP General Education Course
Semester 2
- ECO101 Principles of Economics
- KNO103 Knowledge Society
- RTV111 Radio Production
- GEP General Education Course
- RTV112 TV Production
Semester 3
- PUB404 Public Opinion
- GRD202 Digital Photography
- RTV213 Broadcasting News
- GEP General Education Course
- RTV212 TV Direction
Semester 4
- ENG101 Communication Skills in English
- CUL303 Intercultural Coexistence
- RTV311 Presentation & Delivery
- RTV211 Script Writing
- GEP General Education Course
Semester 5
- ARB301 Arabic Language for the Media
- LIF302 Life Coaching
- HUM203 Human Rights in the Modern Time
- GEP General Education Course
- GEP General Education Course
- GEP General Education Course
Semester 6
- ORG403 Regional & International Organizations
- THI304 Critical & Creative Thinking
- GEP General Education Course
- RTV313 Documentary Films
- RTV312 Digital Media Production for Internet
Semester 7
- COM401 Communication Theories
- RES401 Research Methods & Techniques
- PSY402 Social Psychology
- FUT301 Foresight Future
- RTV412 Training in Radio & TV Production
- GEP General Education Course
Semester 8
- ETH301 Media Laws & Ethics
- RTV413 Graduation Project in Radio & TV
- MEL RTV (2) Major Elective Courses Radio & TV Production
- MEL RTV (1) Major Elective Courses Radio & TV Production
- GEP General Education Course
Bachelor of Mass Communication Graphic Design for Media
Semester 1
- ENG201 English for the Media
- RTV101 Introduction to Radio & TV Production
- PRI101 Introduction to Integrated Marketing Communication
- GRD101 Introduction to Graphic Design
- GEP General Education Course
Semester 2
- ECO101 Principles of Economics
- KNO103 Knowledge Society
- GEP General Education Course
- GRD213 Typography
- GRD111 Principal of Drawing
Semester 3
- PUB404 Public Opinion
- GRD212 Web & Smart Application Design
- GRD202 Digital Photography
- GEP General Education Course
- GRD112 Brand and visual identity
Semester 4
- ENG101 Communication Skills in English
- CUL303 Intercultural Coexistence
- GEP General Education Course
- GRD211 Graphic for Print media
- GRD214 3D Design
Semester 5
- ARB301 Arabic Language for the Media
- LIF302 Life Coaching
- HUM203 Human Rights in the Modern Time
- GEP General Education Course
- GEP General Education Course
- GEP General Education Course
Semester 6
- ORG403 Regional & International Organizations
- THI304 Critical & Creative Thinking
- GRD113 Infographic & layout
- GEP General Education Course
- GRD311 Graphic design For TV
Semester 7
- COM401 Communication Theories
- RES401 Research Methods & Techniques
- PSY402 Social Psychology
- GRD312 Training in Graphic Design for Media
- FUT301 Foresight Future
- GEP General Education Course
Semester 8
- ETH301 Media Laws & Ethics
- GRD411 Graduation Project in Graphic Design for Media
- MEL GRD (2) Major Elective Courses Graphic Design for Media
- GEP General Education Course
- MEL GRD (1) Major Elective Courses Graphic Design for Media
- Providing graduates with the latest knowledge and trends in media specializations enables them to understand and analyze the theoretical foundations, master practical practice, compete and lead in the labour market. They are providing graduates with practical skills to produce various visual materials, media programs, and promotional campaigns professionally and innovatively through an advanced technological structure (studios, laboratories, and smart learning platforms).
- Developing graduates’ critical and creative thinking skills and the ability to evaluate media practices within the framework of professional rules and ethical controls.
- Enhancing research skills and methods in the fields of media that enable graduates to continue teaching and learning according to a scientific methodology.
- Motivating graduates to apply standards of quality, efficiency and innovation in their professional practices, thus enhancing the efficiency of institutional performance in the government and private sectors.
- Consolidating the role of the media in serving society anticipating the future, and providing it with media competencies capable of contributing to planning and implementing sustainable development initiatives.
- Integrated marketing communications
- Radio and television production
- Graphic design for media
Jobs chances
- News networks and news agencies.
- TV channels and radio.
- News websites.
- Print and electronic newspapers.
- Media production companies.
- Communication and media departments in ministries, federal agencies, departments and municipalities.
- Communication and public relations departments in international and private institutions.
- Public relations agencies.
- Advertising agencies, companies and offices.
- Working in the corporate and government communication departments of various bodies.
- Working in marketing departments and practising integrated marketing.