Asian Institute of Hospitality Management (AIHM)

BBA in Global Hospitality Management

The program aims to prepare students for a range of global management and operational careers in the international tourism and hospitality sectors and to provide them with the tools to begin their entrepreneurial ventures. Building on operational skills and knowledge, the program further develops management theories and competencies using a range of teaching and learning processes.

AIHM is bringing the Les Roches accredited curriculum to South East Asia for the first time. The curriculum covers 3.5 years, which includes 7 semesters. Each semester builds on the previous and provides students with a holistic learning experience.

Experiential learning

At AIHM, we emphasize experiential learning.

On top of hands-on learning and personalized mentoring in the classroom, our bachelor’s degree program includes two internship placements that will help you gain real-world experience and insider information that you’ll draw on for the rest of your career.

Internships

Internships take place in Semesters 2 and 5. The first is at a Minor Hotels property in Thailand, immersing students in a world of top-tier hospitality.

The second internship is an international placement of each student’s choosing – whether a hotel abroad, a Fortune 500 company, or an exciting start-up.

During each placement, you will have the chance to dive deeper into your specialization and put your knowledge into practice.

Academic Program

Earn a Bachelor of Business Administration in Global Hospitality Management from AIHM. This program takes place over 3.5 years (7 semesters). We emphasize experiential learning delivered with a global outlook, meaning you will spend two semesters engaged in a professional internship designed to put your knowledge and skills into practice in real-world hospitality settings. Learn in action at AIHM.

Semester 1

Innovation, Entrepreneurship & Communication

• Introduction to Entrepreneurial Design
• The World of Oenology
• Numerical Skills for the Hospitality Professional
• Professional Communication Skills
• Essential English

From the Farm to the Table

• Fine Dining Service
• Fine Dining Kitchen

Guest Relations and Hotel Operations

• Front Office Practical and Property Management Systems
• Concierge and Guest Relations
• Rooms Division in Hospitality
• Housekeeping Operations

Skills and Techniques in Food and Beverage

• International Cuisine, Catering, Banqueting and Receptions
• Mixology, Bar, and Barista

Restaurant Laboratory

• Innovative Restaurant Concepts
• Street Food
• Cleaning Science and Stewarding in Sustainable Practice

Semester 2

• Professional Development I
• Reflection on Practice I

Semester 3

• Hospitality financial accounting
• Managing diversity in the global workplace
• Marketing for the hospitality industry
• Academic communication skills
• Fundamentals of data analysis and visualization

Semester 4

• Food & Beverage Management
• Hospitality Managerial AccountingLeading Teams to Success
• Digital Marketing & Sales
• Rooms Inventory and Control Management
• Hospitality Facilities Management
• Fundamentals of Economics

Semester 5

• Professional Development Ii
• Reflection on Practice Ii

Semester 6

• Hospitality financial management
• People and talent management
• Models for Problem-solving and decision making
• Customer relationship management
• Revenue and pricing management
• Data analytics for business optimization

Semester 7

Option 1: Hospitality Entrepreneurship Specialisation

• Innovation in Hospitality
• Projects, Ethics, and Legal Considerations
• Hospitality Forecasting and Modelling
• Digital Marketing and Content Creation

Option 2: Digital Marketing Strategies Specialisation

• Innovative Sales Strategies
• Brand Management
• Marketing 4.0
• Global Strategic Marketing

Option 3: Hotel Financial Performance Management Specialisation

• Performance Management
• Corporate Financial decision-making
• Global Financing and Risk Management Strategies
• Hospitality Finance Forecasting and Modelling

The programme aims to prepare students for a range of global management and operational careers in the international tourism and hospitality sectors, and to provide them with the tools to begin their entrepreneurial ventures. Building on operational skills and knowledge, the programme further develops management theories and competencies using a range of teaching and learning processes.

In our Bachelor of Business Administration in Global Hospitality Management program, students have opportunities to network and work directly with exemplary brands. Get an inside look at how a five-star hotel is managed, or go behind the front desk and learn what it takes to lead an award-winning customer service team. These are just two of the ways you’ll learn by doing at AIHM.