Bachelor of Business Administration (Hons)
Subang Jaya, Malaysia
DURATION
9 up to 18 Semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
May 2025
TUITION FEES
Request tuition fees
STUDY FORMAT
On-Campus
Introduction
The programme is designed to provide students with the knowledge, skills and competencies required to excel as executives of business administration and management in the dynamic environment of the digital economy.
This programme imparts knowledge of best practices and transferable skills in business. It is a unique programme that integrates the fundamentals of business knowledge, business skills and management capabilities that will ensure our graduates are most competent with the Fourth Industrial Revolution skills in the global workplace.
The programme is designed for maximum flexibility and is crucially important to expose students to business from a global and digital transformation perspective.
Programme Highlights
- The programme is internationally benchmarked, approved by the Malaysian Ministry of Higher Education and accredited by the Malaysian Qualifications Agency.
- Interactive learning activities, assignments, online discussions.
- Easy access to myPLS anytime, anywhere, on any device.
- Access to the physical and digital library comprising of around 190,000 e-books, 95,000 e-journals, and 2.4 million e-theses titles accessible anywhere, anytime.
Admissions
Curriculum
Core Subjects
- Principles of Management
- Business Mathematics
- Introduction to Financial Accounting
- Principles of Marketing
- Business Statistics
- Business Analytics
- Microeconomics
- Introduction to Finance
- Human Resources Management
- Macroeconomics
- Organisational Behaviour
- Entrepreneurship in the Digital Age
- Sustainable Development
- Operations Management
- Business Law
- Management Information System
- International Business
- Business Research Method
- Strategic Management
Concentration Subjects
Choose one only:
Marketing and E-Commerce
- Consumer Behaviour and Segmentation
- Digital Marketing and Channel Management
- Integrated Marketing Communication
- Product Development and Pricing Strategy
- Advertising and Direct Marketing
- International Marketing
Finance
- Financial Technology
- Islamic Financial System
- Cost Accounting
- Corporate Finance
- Investment Analysis
- Financial Markets and Institutions
- International Finance
Supply Chain Management
- Production Planning and Control
- Logistics & Supply Chain Management
- Purchasing Supply Management
Elective Subjects
Choose four only:
- Service Quality Management
- Business Communication
- Event Management
- Record Management
- Project Management
- Industrial Training or Project Paper
General Subjects
Applicable to Malaysian Students only
- Islamic and Asian Civilisations
- Ethnic Relations
- Academic Writing
- Comparative Ethics
- Social Responsibility Project
Applicable to International Students (in Malaysia)
- Academic Writing
- Comparative Ethics
- Social Responsibility Project
- Malaysian Studies 3
- Malay Language for Communication 2
Applicable to International Students (Abroad)
- Academic Writing
- Comparative Ethics
- Social Responsibility Project
- Fundamentals of English Grammar
- The Web Economy
University Compulsory Subjects
- Information Literacy and Research Skills 2
- Entrepreneurship in Asia
- Asian Studies
Program Outcome
At the end of the programme, students are able to:
- Assess in-depth theories and concepts in business administration.
- Apply in-depth and comprehensive business knowledge to manage complex problems in business organisations using different approaches.
- Organise tasks ethically and flexibly within business organisations.
- Demonstrate effective written and oral communication and collaborative skills with diverse stakeholders.
- Apply relevant digital skills in the workplace
- Analyse numerical and graphical data to assist decision-making in wthe orkplace.
- Demonstrate leadership skills and responsibility in managing business organisation.
- Identify self-improvement for academic and career development.
- Demonstrate broad entrepreneurship skills in resolving business problems