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ADG Business School MASTER BUSINESS MANAGEMENT | FOCUS DIGITAL INNOVATION & BUSINESS TRANSFORMATION

ADG Business School

MASTER BUSINESS MANAGEMENT | FOCUS DIGITAL INNOVATION & BUSINESS TRANSFORMATION

Montabaur, Germany

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German

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Oct 2025

On-Campus

Key Summary

    About: The Master in Business Management with a focus on Digital Innovation and Business Transformation prepares students for leadership roles in a rapidly changing business landscape. The program is designed to enhance knowledge of digital tools and strategies that drive business success.
    Career Outcomes: Graduates can explore career opportunities in various sectors, including roles such as digital transformation manager, business analyst, and innovation consultant. The skills gained will be applicable in both startups and established companies looking to innovate.

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Introduction

The topic of "digitization" has long been a top priority for many companies. With our Master of Business Management | FocusDigital Innovation & Business Transformation you benefit from an innovative and in this form unique course. Learn to understand digital upheavals and innovations and design sustainable business strategies, structures and marketing concepts for your company.

The curriculum highlights all aspects of digitization and its consequences for modern, change-ready organizations. One focus is on the integration of digital and digital-analog strategies, business models and marketing approaches. In four semesters you will acquire a comprehensive understanding of digitized markets, changed customer behavior and innovative technologies. You will learn to develop digital strategies and business models and to drive digital transformation.

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