Bachelor Degree in Fashion Brand Management

The Bachelor’s degree course in Fashion Brand Management at Accademia del Lusso lasts 3 years and is a comprehensive programme uniting theory with practice and experience. Taught by respected industry professionals, the dynamic and authentic nature of the course fully prepares students for roles in brand management within the fashion and luxury sector worldwide.

Through a range of different teaching and learning methods and activities, students will develop a solid understanding of the industry and the key figures within it, and will learn practical strategic and operational management skills. By the end of the three years, students will be competent business professionals, able to perform a range of business skills such as market and competitor analysis, defining a target, developing potential, managing production, supervising sales, and monitoring performance, among many more.

An important part of the course focuses on brand analysis within the fashion setting: value and identity, past and present trends, consumer relations, client satisfaction, and luxury marketing.

Career prospects

• Brand Manager
• Marketing Manager
• Product & Project Manager
• Retail Manager
• Visual Merchandiser
• Sales Manager
• Buyer
• Show Room Manager
• Store Manager

Internship opportunities

Accademia del Lusso has an internal, dedicated, and constantly active Careers and External Relations Office whose role is to create meaningful and relevant job and internship opportunities for our students. As a student and alumni of Accademia del Lusso, you will have exclusive access to the opportunities provided through our careers service as well as guidance and training in the employment procedure, from CV and portfolio presentation to interview techniques, networking to targeted workshops and other valuable resources.

Previous students have worked at:

Valentino, Prada, Fendi, Ralph Lauren, Salvatore Ferragamo, Bottega Veneta, LVMH, Hugo Boss, Vivienne Westwood, Ermenegildo Zegna, John Richmond, Krizia, L¹Espresso, L¹Oreal, Luxottica, Marina Rinaldi, Stefanel, Baci & Abbracci, OVS, +39 Manifacture, UPIM, 1st floor, AB&COM, Aeffe, Agent Lux Venture, Alviero Martini, Antonio Marras, Barbara Giannelli, Be-Ma, Betty Blue, Brooks Brothers, Cashmira, Celine, Class Publishing, Colangelo, Columbus, Conde Nast, Corps et Ame, Datura, PEM Publishing, Emilù, Eres, Fabrizio Melzi, Fashionist, Franca Soncini, Francesco Scognamiglio, Fun and Fashion, Future Concept Lab, G.F. Service, Gianfranco Femzia, Gruppo Zannier, Guitar, Ileana Turrini, Info Draft, Ingenio, Insight Communication, JM Fashion & Advertisement, Jonofui, Krizia, L¹Autre Chose, Le Van Kim, Les Copains, Marly¹s Fashion, Martin Margiela, Matteo Sorbellini, Monica Leoni, Muse Magazine, Nardelli, Page Adv, Philippe Plein, Popai, Prime Donne, Ruffo, S.P. Management, Saatchi & Saatchi, Sabatini, Salima Arfoudi, Schema, Scudrera, So jeans, Società Italia, Staff International, Studio Re, Studio Uno, Tosi Communication, Ulisse Barbi, Uragano studio, Urrà, Videolook, Vigevano 41, VW Consulting, White Gallery, XT