Accademia Riaci
Summer Course in Fashion Business

Florence, Italy

DEGREE TYPE

Summer Course

DURATION

LANGUAGES

English

PACE

Full time

APPLICATION DEADLINE

EARLIEST START DATE

STUDY FORMAT

On-Campus

Key Summary

About : The Summer Course in Fashion Business offers students an opportunity to gain insights into the fashion industry. Over the course, participants will explore key topics related to operations, marketing, and the global nature of fashion. This intensive program provides a platform for students to engage with experienced professionals and fosters a practical understanding of the business aspects of fashion.

Career Outcomes : Graduates can pursue a variety of roles in the fashion industry, including positions in fashion marketing, brand management, and retail operations. With this course, you’ll enhance your chances of working for established fashion houses or launching your own brand, contributing to the ever-evolving fashion landscape.

Communication in fashion business nowadays requires capability to plan and management of integrated communication strategies, to follow advertising campaigns, to relate with mass media and fashion agents, to arrange fashion events and shows, to take care of public relations. And above all, to develop selling plans for new products, designers and fashion branding are necessary.

Our students start the essential basic skills to deal with marketing and fashion communication-planning route effectively. As well as the cultural knowledge and the basic techniques, they will improve the right planning method, starting from the market, the fashion products, and the consumer analysis, to the presentation of marketing and communication plan using traditional and innovative new media. Then students will analyse fashion as a whole system of signs and tendencies, propose personal views, and organize themes in projects with critical attitude to be ready for the real working world.

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