Academy of Film, Art and Design
Design MA
Łódź, Poland
MA
DURATION
42 months
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
Key Summary
Industrial design is the youngest of the practical disciplines. In Poland, industrial design grew out of the tradition of practical arts, establishing itself as an independent field in the late 1970s. Thus, by definition, industrial design is the design of the form and features of products intended to be marketed. Failure to recognize its uniqueness as compared to the other creative disciplines, too often leads to it being described as one of the practical arts and crafts, and consequently to it being wrongly understood by society in general.
Industrial design, as an area of interaction between production, consumption and culture, clearly fits into the strategy of economic development. It is therefore a factor that stimulates economic development and the export of industrial production. It is one of the youngest integrated design disciplines and is therefore open to ambitious young students who welcome future civilization changes, and who are sensitive to social needs and have interdisciplinary predispositions with a strong emphasis on culture. The growing importance within society of matters related to human environment and behaviour, based on the general development of civilization, opens great professional opportunities for future young designers.
If you are a creative person and your interests are art, design, and modern technologies, then you have found the right field of study. The modern market needs talented, creative people with knowledge of design in new media. The field of graphic design combines theoretical knowledge with practical skills in the field of computer graphics and multimedia.
Department of Industrial Design
- Designing of toys, tools, consumer equipment, packaging
- Designing of furniture, specialist equipment, machinery and equipment, means of transportation, series and design systems
Department of Visual Communication – Computer Graphics
- Designing of publications (press, books, folders, etc.)
- Advertising design
- Illustration and book design
- Graphic packaging design
- Designing of information systems and graphic identification
- Website design and multimedia graphics
Computer Graphics
Computer graphics is primarily work on digital images and computer animation. The study program includes screen design processes (e.g., websites, computer game illustrations), a poster design workshop, publishing graphics, typography, advertising, visual identification, and packaging design. Teaching focuses on the implementation of ideas in specialized 2d and 3d programs. The graphic design classes also include DTP workshops, practical exercises, and theory related to processes occurring in the printing industry and printing preparations. The teaching program focuses primarily on modern digital technologies.
Our lecturers have many years of practical experience and can offer apprenticeships or internship programs in their companies.
Motion Designer
A specialization relating to computer graphics. This area of study is dedicated to everyone interested in motion graphics and computer animation, especially for the purposes of advertising, television, the Internet and social media. The profession of motion design is in high demand on the market and gives the opportunity to perform creative and interesting work in advertising agencies or TV productions. The course covers topics in the field of vector and bitmap animation, image dynamics, timing, image and sound dependence, consistency and effectiveness of the message, and selection of form according to content.
Graphic design of packaging
Department of Fashion, Jewellery and Footwear
- Jewelry design
- Designing of stage and film clothes
- Designing of creative clothing (fashion)
- Designing of ready-made clothing
- Designing of special purpose clothes
- Designing of footwear and bags
The Department of Fashion at the University of Film, Art and Design educates designers of clothing, jewelry, footwear, and accessories. The aim of this course is to teach the skills required for the independent, creative pursuit of the profession of a designer. Classes are conducted by experienced lecturers and practitioners, which guarantees that the information they relay is reliable and relevant. An education in fashion design is primarily focused on the realization and practical implementation of personal concepts and projects.
Contemporary design is a space in which elements of art and sociology, technology and economics all merge into one. After completing the course, the fashion designer gains the ability to interpret current phenomena and understand basic human - clothing, and product-user relations.
A graduate with a Bachelor’s degree will have the necessary qualifications required for work on an independent or team project, and a graduate with a Master’s degree can also undertake scientific and research work.
The range of subjects offered covers humanities, technical and supplementary subjects such as the history of art, design and clothing, anatomy and biomechanics, ergonomics, materials science, industrial construction and technologies, economic issues and new product implementation.
The subjects taught at the department of visual communication cover graphic design, poster design, publication design, advertising, visual identification, packaging design, and multimedia as well as image animation and web design. The teaching is focused on the implementation of ideas in specialized 2d and 3d programs. The graphic design classes also include DTP workshops, practical exercises, and theories related to processes occurring in the printing industry and printing preparations. The teaching program focuses primarily on education in the field of computer graphics and multimedia.
Both graduates and undergraduates can seek employment in such places as:
- Advertising agencies
- PR or marketing agencies
- Publishing houses, editorial teams
- Printing industry
- IT agencies and teams/web design teams
- Graphic design studio/own business