Academy of Art University

Bachelor of Fine Arts (BFA) in Advertising

DURATION

8 Semesters

LANGUAGES

English

PACE

Full time, Part time

APPLICATION DEADLINE

Request application deadline

EARLIEST START DATE

Jun 2025

TUITION FEES

USD 1,463 *

STUDY FORMAT

Distance Learning, On-Campus

* per unit for international students / USD 1,239 per unit for domestic students

Key Summary

About: The Bachelor of Fine Arts (BFA) in Advertising offers students a comprehensive understanding of the advertising industry through a blend of theory and practical experience. The curriculum includes courses on creative strategy, media planning, and graphic design, preparing students to tackle real-world advertising challenges.

Career Outcomes: Graduates can pursue diverse career paths, including roles such as advertising creative, copywriter, art director, media planner, or brand strategist. The program equips students with the skills needed to thrive in the competitive field of advertising.

Introduction

Award-winning art directors, copywriters, and creative strategists will show you how to create ideas that connect with people. Develop the thinking skills and tenacity it takes to create a competitive portfolio award-winning agencies look for as you earn your advertising degree.

Unit Requirements

Major Coursework	Units
Major	42
Liberal Arts	45
Elective	9
Core	36
Total	132

Degree requirements

BFA Advertising Degree Requirements

A minimum grade of C- in all core courses, major courses, and LA 107 Writing for the Multilingual Artist or 108 Composition for the Artist
Minimum 2.0 GPA and the following general education requirements:
1 Written Communication: Composition
1 Written Communication: Critical Thinking
1 Written Communication: Context & Style
2 Art Historical Awareness: Western Art
2 Art Historical Awareness: Surveys
1 Historical Awareness
1 Quantitative Literacy
1 Cultural Ideas & Influences
1 Employment Communications & Practices
- 1 Written Communication: Composition
- 1 Written Communication: Critical Thinking
- 1 Written Communication: Context & Style
- 2 Art Historical Awareness: Western Art
- 2 Art Historical Awareness: Surveys
- 1 Historical Awareness
- 1 Quantitative Literacy
- 1 Cultural Ideas & Influences
- 1 Employment Communications & Practices

After the above general education requirements are met, take Liberal Arts electives as needed to fulfill the Liberal Arts unit requirement.

Program Outcome

Undergraduate students will meet the following student performance criteria:

Design Skills

Effectively use visual media, including freehand drawing, to convey ideas and concepts throughout the creative process.
Apply basic design principles to creative work.

Communication Skills

Create engaging narratives that demonstrate an understanding of the elements of storytelling: idea, structure, conflict, character, and imagery.
Clearly and confidently present ideas in both formal and informal group settings.
Coherently explain complex ideas in short-form, simplified writing.

Problem-Solving

Apply strategic elements focused on the target customer, the product/ service, and the market.
Gather, assess, and apply relevant information, including historical research, as part of the conceptual and design process.

Conceptual Thinking

Communicate relevant objectives through the use of appropriate aesthetic choices.
Think conceptually and execute projects beyond traditional advertising media.
Generate original ideas.
Develop ideas that can be articulated within project parameters.

Professional Readiness

Present an original portfolio to acquire a job within the industry.
Articulate career goals and plan to achieve them.
Submit work according to professional presentation standards.
Collaborate with other members of a creative team.

Academy of Art University Learning Outcomes

Graduates of the Academy of Art University will demonstrate the ability to:

Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
Evaluate work in their field, including their own work, using professional terminology.
Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.

Curriculum

Program Tuition Fee

English Language Requirements

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