OUS Royal Academy of Economics and Technology in Switzerland
Master's in Product and Category Management
Zürich, Switzerland
MBA
DURATION
20 months
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
Key Summary
About: The Master (MBA) in Product and Category Management mixes theory and workplace learning across 12 months with optional full-time work or paid internships in your country. You’ll apply product and category management tools, merchandising and assortment planning, and retail strategy to workplace challenges. The programme builds leadership, decision-making, and cross-functional collaboration.
Career Outcomes: Graduates can become Category Director or Product Director, or work as Product Manager, Category Manager, Merchandising Manager, Brand Manager, Retail Manager, E‑commerce Manager, category analyst, buyer, or supply-chain specialist. Employers include shopping centers, retailers, manufacturers, and production companies. The course supports progression into leadership and strategy.
At the end of the Master's (MBA) in Product and Category management, graduates will combine theory with their work experience and display a sound knowledge of the Product and Category Management industry. Students are equipped with useful Product and Category Management tools and know-how to enter the labor market and contribute more effectively to organizations within this field.
Master (MBA) in Product and Category Management is a study that is useful for students who are looking to work in a shopping center (Category Director) or production company (Product Director). This course will shape students to become the leader that employees will be looking for.
