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OUS Royal Academy of Economics and Technology in Switzerland Master's in Product and Category Management

OUS Royal Academy of Economics and Technology in Switzerland

Master's in Product and Category Management

Zürich, Switzerland

16 up to

20 months

English

Full time, Part time

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Distance Learning

Key Summary

    About : The Master's in Product and Category Management focuses on developing the skills necessary for a successful career in product and category management. The program combines practical learning with theoretical concepts, emphasizing strategic thinking, market analysis, and product lifecycle management. Students will engage in real-world projects, gaining insights into consumer behavior and business strategies over the course duration of one year.
    Career Outcomes : Graduates can pursue diverse career paths, including roles as category managers, product managers, or market analysts in various sectors. They may also find opportunities in project management or strategic planning roles within organizations focused on consumer goods and retail.

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Introduction

At the end of the Master's (MBA) in Product and Category management, graduates will combine theory with their work experience and display a sound knowledge of the Product and Category Management industry. Students are equipped with useful Product and Category Management tools and know-how to enter the labor market and contribute more effectively to organizations within this field.

Master (MBA) in Product and Category Management is a study that is useful for students who are looking to work in a shopping center (Category Director) or production company (Product Director). This course will shape students to become the leader that employees will be looking for.

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